Social Summer: TikTok

Social Summer: TikTok

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Makespace Oxford

1 Aristotle Lane



United Kingdom

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Join us for our summer series learning how to succeed on social media, this session focusing on TikTok with growth coach Penny Walker.

About this event

This month’s speaker is TikTok growth coach Penny Walker. Penny is a coffee-loving, adventure-seeking, gardening-obsessed genXer who's fluent in Italian (thanks to 23 years living in Italy with her incredibly handsome Italian husband) and some days she honestly can't believe how lucky she is that her job is basically making TikToks all day.

She’ll be giving us the lowdown on one of the fastest-growing social media platforms right now, helping you work out whether TikTok is a trend you need to let pass you by or a great, untapped resource for your business.

We'll kick things off with an overview of who's using it and how, and why it could be a great channel for your company, as well as a breakdown of exactly how the app works and how to get your brand set up. Penny will then talk us through both organic and paid opportunities on the platform, explain key aspects of TikTok's culture (like challenges), offer tips for creating great content (and repurposing content you've already got), and share insights into how the algorithm works.

You'll leave with a clear sense of whether TikTok is worth exploring for your brand and, if it is, you'll be armed with the knowledge of how to get started.


Our Social Summer series is also covering LinkedIn, Facebook, Instagram, YouTube, and Twitter - so check out the other events on our organiser page 👇 if you want to up your game on those platforms too!


How our gatherings usually go

🍻 6pm: Doors open for (free) drinks, marketing chit-chat, and - let's face it - probably at least some small talk about the weather

🧑‍🏫 6.15-7.15pm: A brilliant marketing talk from a knowledgeable and interesting human, plus some Q&A and informal group discussion

🤓 7.15-7.30pm: It’s GUS time (that’s Genuinely Useful Shit)

🍻 7.30-8pm: More (still free) drinks and fun chat (hopefully about more interesting stuff than the weather by this point)

Hosted by local brand voice crafter Bethany Joy, in partnership with wonderfully-lovely HR and talent specialists Pink Giraffe and the fantastic Oxford College of Marketing.

*Tickets are free (the best flavour) but it's still super helpful if you book one, so we've got a rough idea of who's coming on the night. Hope to see you there 😁

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