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Sociograph: New Film Analytics for New Film Audiences

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Vue Cinema London - Piccadilly

19 Lower Regent Street

London

SW1Y 4LR

United Kingdom

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What can this tell us about the future of film marketing and audience analytics?

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We know what really scares you. And what's more, we can prove it. Neuroscience pioneers Sociograph discuss their focus on actual physiological impact, rather than audience approval, as the key element to creating engagement. The Screamdance strand of horror films all contain an optional neuro-hookup that records down to the very second when the film affected you most. But with tech such as eye-tracking, and with intelligent viewer analysis becoming more prevalent, what can this tell us about the future of film marketing and audience analytics?

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DANIEL RAMOS - Brand Manager of Sociograph Ltd.

Daniel Ramos is International Marketing Director of Sociograph, a consulting firm of marketing science located in Spain and Mexico. Daniel is a graduate of Valladolid University where he received a Master in International Trade and Marketing. His knowledge for media has brought him to do a PhD focused on kids content.

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Vue Cinema London - Piccadilly

19 Lower Regent Street

London

SW1Y 4LR

United Kingdom

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