From Vaseline on the lens to Photoshop, in association with Panel, Fiona Jardine, Sophie Dyer and Maeve Redmond, this event will examine the politics of photographic enhancements within advertising from the 1950s to the present day.
Set within The Persistence of Type exhibition at Tramway, Soft Focus responds to the influence of the photographic image and type through primary investigation into local graphic design history - from Post Office records, private archives to collected magazines and micro filmed newspaper.
Focusing on a range of examples, from Tennent’s Lager lovelies to the figure of the airhostess within British Caledonian Airways promotional material, Fiona Jardine discusses the development of photographic manipulation with Mairi MacKenzie, highlighting key campaigns, which have informed the Persistence of Type exhibition.
In association with The Persistence of Type, curated by Panel and hosted by Tramway. T5, Tramway, 20 June – 9 August 2015
When & Where
Fashion Cultures returns to the Merchant City Festival with an exciting programme dedicated to the tools of adornment: perfume, hair and make-up.
The programme will recognise that fashion isn’t just an object or a retail experience but is a rich economy and culture that impacts upon all sectors of society. It will be a celebration of the role that perfume, hair and make-up play within the culture of Glasgow, the pleasure that people take in dressing up and going out, as well as the politics of adornment and enhancement.
The festival programme will move beyond a straightforward series of retail events to include workshops, film screenings, talks, exhibitions and performances all with the aim of providing an embodied approach to engagement with the programme that will appeal to a wide range of audiences.