Solving PPC data loss with accurate conversion tracking

Are you missing conversions in GA4? Or have you got duplicates pulling into your reports? Inaccurate conversion tracking can throw off your entire reporting, making it difficult to measure campaign performance effectively. This session will guide you through the best practices for setting up conversion tracking in a way that’s not only effective but also privacy-compliant. We'll explore strategies that ensure your campaigns run smoothly and your data is reliable.

What we’ll cover:

• How to identify and troubleshoot tracking drop-offs
• Best practices for implementing enhanced conversions and server-side tagging
• How to rebuild data visibility in a privacy-compliant manner

Who should attend?

• PPC managers and digital marketers looking to improve conversion tracking accuracy
• Data analysts aiming to troubleshoot tracking issues and ensure reliable reporting
• Marketing teams wanting to optimise campaign performance through precise tracking

Your Trainer

Jordan, PPC Specialist

Jordan is our seasoned PPC Specialist, bringing nearly six years of digital marketing experience. With a specific background in PPC advertising, Jordan has a keen eye for detail as well as a deep understanding in campaign management, audience targeting and bid strategies, spanning across marketing platforms such as Google Ads, Bing Ads and Meta Ads.