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SoMSA welcomes MARS Inc. // Media Masterclass
Thu 20 October 2016, 16:15 – 18:05 BST
The Bath School of Management Student Association is proud to welcome Marc Zander, Global Media Director at Mars Chocolate, who will be delivering an exclusive Media Masterclass for Bath students.
Having spent over 20 years in marketing, Mr. Zander now oversees the entire UK Mars Chocolate Media portfiolio, including brands such as Snickers, M&Ms, Skittles, Mars, Twix and more. Furthermore, he leads Mars Chocolate's Global Media Council, making him an integral figure in global marketing.
The Masterclass will be thematising relevant marketing topics that multi-national FMCGs are confronted with daily. This will include topics such as challenges faced by advertising and the impact of the changing media world on brands. A Q&A session will allow students to enquire about Mars and employment in marketing.
Due to the extensive cooperation between MARS Inc. and the University of Bath, this event is heavily in demand. We advise early registration.