£138 – £240

Sounds good: how to use voice technology to increase donations

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JustGiving

110 Southwark Street

London

SE1 0TA

United Kingdom

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Refunds up to 30 days before event

Event description

Description

How to use voice technology to increase donations and enhance your supporter experience.

Why does voice matter?

There are now 50 billion voice searches per month and this is expected to grow to 200 billion by 2020. Voice search is big. Amazon, Apple and Google are all fighting for this space with Amazon taking the market share so far with home devices. The Amazon Echo was the most popular purchase on Amazon for Christmas 2017.

Alexa is Amazon’s voice service and the brain behind tens of millions of devices like the Echo family of devices including Echo Show and Echo Spot. Alexa provides capabilities, or “skills”, that enable organisations to create a personalised experience.

Alexa skills are changing the way brands engage with consumers. There are now tens of thousands of skills from companies and a number of charities have either built skills or are considering building them this year.

So what are the opportunities for your charity? Could you build an Alexa skill to help your service users? Could you use it to fundraise? What are the opportunities as an engagement tool? For example, imagine:

  • “Alexa ask Stroke Association what are the warning signs of a stroke”

  • “Alexa donate £10 to NSPCC”

  • “Alexa ask RSPB to play the call of a blackbird”.


What the course will cover

The half day workshop will include

  • An overview of the voice technology landscape

  • Introduction to Alexa, Alexa skills and Amazon pay voice donations

  • Example skills from companies and charities (US and UK)

  • How to use a framework to identify opportunities for your organisation and supporters

  • Facilitated workshop to explore how an Amazon skill could meet the needs of your organisation and users

  • The opportunity to map out a skill for your organisation.


What you will learn

Delegates will:

  • Gain confidence in what voice technology is and an understanding of how its implemented

  • Leave with a framework you can use in your charity, to create supporter focused ideas using new voice technology

  • Develop Amazon skill ideas within the workshop


About the trainer

The trainer is Cherie Chambers of WPN Chameleon.

WPN Chameleon are a technical partner with Amazon and have been testing building Alexa skills and integrating Amazon Pay for voice donations. They believe there is an opportunity for charities to use Alexa to their advantage and be an early adopter in what will be a soon a very competitive space.


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Thank you to JustGiving for hosting this course.


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Date and Time

Location

JustGiving

110 Southwark Street

London

SE1 0TA

United Kingdom

View Map

Refund Policy

Refunds up to 30 days before event

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