Southend-on-Sea - Marketing Your School

In an environment where "the funding follows the pupil" would you like to know how to market your school more effectively, develop great school marketing materials and increase revenue by recruiting more students?

On this half-day course we’ll look at the financial value of each extra child you recruit and what should go into your school marketing budget. We'll also consider market research which shows how parents make decisions about which school to choose.

You’ll also learn how to develop your own Unique Selling Proposition, understand the importance of key marketing messages and use simple tools to help you create a distinct school brand which reflects the school’s unique ethos and vision.

We’ll also look at practical steps you can take to improve your marketing materials. Key learning points will be illustrated with examples of best practice from UK state and private schools. If you want to put more "bums on seats" this is the course for you.

7 things you'll learn on this course...

1. Understanding the financial impact of being a fully-subscribed school;

2. What should go into your school marketing plan/budget;

3. What does Market Research tell us about how do parents choose schools;

4. Your school’s Unique Selling Proposition;

5. Developing 5 key marketing messages;

6. Translating your unique ethos and vision into a distinct school brand, and;

7. Developing the most effective school marketing materials.

You will leave the event with a workbook, hand-outs and a list of tips and suggestions to start marketing your school effectively. Tea and coffee will be provided.

FAQs

Who is the course for?

Anyone who is interested in marketing their school more effectively to local parents. Previous attendees include Headteachers; Deputy Heads; Assistant Heads; Middle Tier Leadership; Teachers; Bursars; School Business Managers; Members of the SMT/SLT; Communications Officers; Marketing or PR Officers, and Governors. The course is delivered in plain English.

How do we book a place?

We use Eventbrite to manage all of our event bookings. To book a ticket, just click the "ORDER NOW" button in the "Ticket Information" options.

If you have any problems trying to book a place please feel free to give us a call on: 07791 566928, or e-mail us at: carol@themustardagency.co.uk

Can you send my school an invoice for the delegate fees?

Yes. If you want us to send you an invoice select "Pay by Invoice" in the Payment Options. If you have any problems please give us a call and we'll send a invoice out.

Where will the event be held?

We normally book the venue no more than four weeks in advance. We tend to use big brand hotels (like Holiday Inn, Premier Inn or Best Western) or purpose-built conference venues. You will receive detailed joining details (including the address and postcode of the venue) 10 to 14 days in advance of the event.

Can you deliver the course within my Trust or Academy?

Yes. We are very happy to discuss training at your own conference room or training facilities (or you can recommend a good training venue in your local area), please feel free to give us a call on: 07791 566928, or e-mail us at: carol@themustardagency.co.uk

What sort of schools should come along?

State and Independent Schools, including: nurseries, children’s centres, infant schools, primary schools, junior schools, middle schools, secondary schools, academies, free schools, grammar schools, special schools, UTCs, colleges and sixth forms

What are my transport/parking options getting to the event?

We tend to use well-known conference venues with good parking provision close to motorways or major road networks. You will receive transport and parking information with your joining information10 to 14 days in advance of the event.

Do I need to bring anything to the event?

You will receive a training pack, with hand-outs, writing paper and a pen when arrive. You will not need to bring a mobile device or laptop with you.

Where can I contact the organiser with any questions?

If you have any practical questions relating to your booking you can call the course co-ordinator Carol Poulton on: 07791 566928, or e-mail her at: carol@themustardagency.co.uk 

Can I contact the person delivering the course?

If you would like to speak to the person delivering the course you can call Paul Sample on: 077 1818 5039 - or e-mail him at: paul@themustardagency.co.uk

Is my registration/ticket transferable?

Yes. If you can't get to the event you can transfer your booking to a colleague or friend. Just let us know if they have any special dietary or accessibility requirements. You can also transfer to the same course at another venue (if space is available).

Please let us have any changes to your booking no less than 7 working days before the event. Just call the course o-ordinator Carol Poulton on 07791 566928, or e-mail her at: enquiries@mustard-training.com  

Can I update my registration information?

Yes. Please let us have any updates to your registration information no less than 7 working days before the event. Just call the course co-ordinator Carol Poulton, on 07791 566928, or e-mail her at: carol@themustardagency.co.uk 

Do I have to bring my printed ticket to the event?

No. However we strongly advise course participants to bring the ticket with them, and any other written information they have received about the course.

What is the refund policy?

We can issue a full refund provided that we receive your cancellation by e-mail no less than 7 working days before the event. Sadly we cannot refund fees for delegates who cancel with less than 7 days notice

The name on the registration/ticket doesn't match the attendee. Is that OK?

Yes. If you can't get to the event you can transfer your booking to a colleague or friend. Just let us know if they have any special dietary or accessibility requirements. Please let us have any changes to your booking no less than 7 working days before the event.