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SPA March 07 2017 - Making Innovation Stick - Donald Martin

Sales Performance Association

Tuesday, 7 March 2017 from 10:00 to 16:00 (GMT)

SPA March 07 2017 - Making Innovation Stick - Donald...

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10 Tickets 10 Jun 2017 £150.00 £8.49 £31.70

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Event Details

The Masterclass

For all organisations, the search for sustainable, profitable growth should be a top agenda item. Often as you strive for competitive advantage, market share, and differentiation, the truth is you end up fighting over a shrinking profit pool often characterised by increasing levels of commoditisation and margin erosion.

Often organisations prosper, at least in part, by understanding their customer’s problems and helping solve them. Your sales people probably know your customer base best, and should also have the best understanding of why some people are not customers.

Yet few organisations formally equip their sales people to think innovatively and or show them how to connect that type of thinking into developing solutions that help you stand out from the crowd.

This one-day innovation event has been designed to engage participants by introducing the concepts, the various approaches to innovation and touch upon how to embed it into your organisation’s DNA.

The content for the day will include:

  • What is innovation and why is it important?
  • Different types of innovation
  • Cultural considerations - getting to 'it's just the way we do things'
  • Some innovation tools and techniques
  • 5 requirements of an innovative company

The structure will comprise a mix of learning and practical exercises, which will allow attendees to experience thinking differently and test one of the innovation tools. There will also be an open discussion / session to explore how sales teams might leverage innovation to identify unmet needs and help shape your sales strategy.

About Donald Martin

Donald’s career has spanned various disciplines including, the alignment of business and IT strategies and the leadership of complex multi-stakeholder programmes, often global, often in the insurance sector. For the last 15+ years Donald has run his own management consultancy business and has led a number of strategic change, transformation and outsourcing programmes, as well as strategy reviews and post merger integration projects.


Over the past 6 years, Donald has coached on a number of innovation initiatives, with organisations in the pharmaceutical, manufacturing and insurance sectors in the US, Europe and Asia.  Innovation is a topic he is passionate about and recently completed his Masters degree in Leading Innovation and Change. He is also a qualified MSP and PRINCE2 practitioner, a visiting scholar at Heriot Watt University and is always looking to develop his non-exec portfolio. 

Do you have questions about SPA March 07 2017 - Making Innovation Stick - Donald Martin? Contact Sales Performance Association

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When & Where

Ansty Park
CV7 9JU Coventry
United Kingdom

Tuesday, 7 March 2017 from 10:00 to 16:00 (GMT)

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Sales Performance Association

The SPA is a membership forum for those

  • responsible for improving sales performance
  • supporting and advising sales led organisations
  • developing sales people

In existence for over 60 years, the SPA offers a unique environment focused on providing insights into Current Issues, Best Practice and Application to improve sales performance. Challenging members to learn, share and apply best practice.

The membership is drawn from across industries and includes: sales directors, sales managers, sales executives, consultants and academics.

To enquire about becoming a member please email Paul Archer at

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SPA March 07 2017 - Making Innovation Stick - Donald Martin
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