Spark Webinar: Mastering the Online Marketplace; Effective eCommerce
Event Information
About this Event
With more competition, and constant changes online, retailers are having to think carefully about how - and where- to position their products to drive sales. Our friends at Royal Flush marketing are specialists in B2C sales. Whether your eCommerce site is brand new, or fairly established, you'll want to use your time and marketing budget wisely.
In this webinar, we’ll help you understand the options available to you and help you plan and decide how to promote your products online. We’ll provide data guided advice using trend reports and tools to help you achieve quick wins. Royal Flush Marketing help a wide range of businesses from start-ups to blue chips to take new products to market or increase sales and marketing performance, through strategic, data-guided planning and activity.
What will be covered:
Where should you be selling?
Setting up your own eCommerce website – direct selling pros and consAmazon – FBA vs FBV, A9 algorithm, appearing in the search listings, optimising product listings, advertising. Other marketplaces such as Etsy, Folksy, Not on the high street, eBay etc.
How to get the most out of social media
What platforms do consumers use for interacting with brands? What kind of content are they looking for? Sales drivers vs brand positioning. How can you use social media to drive sales? (FB and IG shops, Pinterest, YouTube)Influencer marketing
Consumer buying behaviour
What do consumers look for in brands?How do they buy?
The session will last for approximately an hour and a half, with lots of time for Q&A. Our aim is for you to come away with a solid action plan on how you can implement changes, and see results fast!
About Spark
Sometimes we need some inspiration or a helping hand to spark a great idea. Something that could enhance your product, a better way of working, or even a brand new company. We want to spark your great idea and together, with the right people and tools, we can grow it into something incredible. So that's why Bruntwood Works has created a Business Support programme of insightful Spark Webinars, one-to-one Spark Advisor sessions, practical Spark Workshops and curated Spark Connections. We’re here every step of the way - you’ve got this!
Find out more at bruntwood.co.uk/spark