SparkUp: Powering your product - audience behaviour
SparkUp: Powering your product - audience behaviour

SparkUp: Powering your product - audience behaviour

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The Den at The Collective

14 Bedford Square

London, United Kingdom

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Event description


Businesses are becoming more personal, humanised & convenient with fewer physical interactions than virtual ones. This means we need to work harder to understand our audience and engage with them across multiple channels.  

"SparkUp: Powering your Product” promises to engage, educate and inspire everyone in the audience. 

The event we will be discussing the top opportunities and challenges as a marketer, product manager and business founder, when it comes to your product proposition, and how to better understand humans. 

We have selected three experts on the panel that will cover a series of topics including neurology, psychology and growth hacking that will fuel each attendee with insights and tips to succeed when attracting and influencing humans. 

The Panel

As usual Ignyte always injects a fresh mentality into the room and offers unique skills, here are some of the panelists:

Peter Trainor, Behavioural designer, accidental polymath and author

Pete talks all over the world on creative & social technologies & the physiological & psychological effects on their audiences. He regularly appears in the press as an analyst on digital media, creative industries, emergent technologies, and tech markets.  He also sits on the executive committee of BIMA and the board at the BSI shaping the guidelines for the Internet of Things & Connected Lives. 

Pete has a very simple mantra: "Don't do things better, do better things."

Timothy Armoo, CEO of Fanbytes

As one of the youngest entrepreneurs in the UK, starting his first business at just 14, Timothy has built up Fanbytes to become the largest video influencer platform in the UK. They help brands including GoPro and Disney to engage with millennials. Forbes describes them as "the millennials redefining how brands market to other millennials". 

Timothy will be joining the SparkUp panel to share his 'no bullshit guide' to redefining the market, attracting millennials and measuring influencer campaigns. His insights will offer any brand in the audience powerful tips to start using straight away.

Jessica Riches, Growth Hacker and community management specialist 

Jessica was named PR Week's 30 under 30 and has been featured numerous times in top newspapers with her opinions and expertise in digital marketing and community management. Jessica even persuaded Hugh Grant to get social, so we know her insights will captivate the audience. 

Hristo Boyadzhiev - Panel Moderator

Hristo is an energetic business leader, social entrepreneur and has a passion for the digital world, web technologies and startup endeavors. Hristo is Managing Director of Despark, an International digital specialist in developing brands and products. He is also Co-Founder of two NGO's.

Here are some of the networking photos:


What is the agenda for the evening?

  • 6:30pm - Doors open, networking and drinks reception with canapes 
  • 7:00pm - Interactive panel begins with QA throughout
  • 8:00pm - Extra time for QA 
  • 8:15pm - Networking & drinks until 10pm (ish)

What topics will be covered?

Just a few of the topics we will cover:

  • Opportunities for your brand to deliver more value to your audience 
  • How to think about your audience as individuals, not users 
  • How to support rapid audience growth 
  • Discover lean user testing strategies 
  • Understanding big data to optimise your user journey 
  • Evolving your product for international markets and expanding your service offering to meet your user/customer needs 

Who usually goes to these events? Can I turn up alone?

We have a mix of people joining Ignyte events, the audience is usually split 50/50 between startups and larger organisations. 

Guests include: King, Hive, Amazon, Audible, Google, Ticketmaster, Twitter, Facebook, Credit Suisse, Wall of Comedy, Innovate UK, Burberry, IBM and a mix of many more to engage with over drinks. 

Many people turn up by themselves, so get yourself along - we'll introduce you to people! Like-wise you're welcome to bring a +1!

What can I expect from Ignyte series?

Check out the highlight videos from the last Ignyte events:

What's the venue like and where is it?

The Den is an amazing venue in central London, Bedford square. There is lots of seating, cloakroom, a bar area and two outside terraces. You'll be very happy spending your evening with prosecco and soaking up marketing insights here.

Nearest tubes are Goodge Street, Tottenham Court Road and Warren Street. 

How do I find out more about Despark?

Read our thoughts here: These include interviews with Simon Sinek on product innovation and tips on how to think like a startup. 

You can sign up to our newsletter to receive upcoming interviews with innovators and industry insights.

I have a question, who should I contact?

Email Lauren on or call her on 07940 247 512.

Get signed up quickly, Ignyte events are usually packed out!

We look forward to meeting you there!

From the Ignyte Team

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The Den at The Collective

14 Bedford Square

London, United Kingdom

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