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Sponsorship Coach Ltd

Tuesday, 26 February 2019 from 09:30 to 17:00 (GMT)


Ticket Information

Ticket Type Sales End Price Fee VAT Quantity
European Sponsorship Association Member Tickets 1d 12h 52m £265.00 £15.07 £56.01
Standard Event Tickets 3d 12h 52m £315.00 £17.82 £66.56


Event Details

The Problem

The global sponsorship industry is set to break through the $70bn threshold by the end of 2020. A startling 78% of brands do little to no measurement and evaluation of their brand partnerships.

However, board directors and shareholders continue to demand greater evidence of impact of their brand partnership investments.

The Solution

SPONSORSHIP ROI EXPOSED is a one-day summit taking place in central London on 26th February 2019, bringing together the industry’s leading players in sponsorship, sharing best practice in measurement and evaluation that informs return on investment.

  • Leading brands that put measurement, evaluation and ROI at the heart of their sponsorship and brand partnerships
  • The best in-class specialists and agencies that administer proven processes for the evaluation of the impact of sponsorship on audiences
  • Rights holders that support the measurement & evaluation of the assets they deliver to their partners

SPONSORSHIP ROI EXPOSED will be fast moving with powerful keynote deliveries from industry experts, panel debates, one on one interviews and plenty of audience interaction with the guest speakers.  

Why attend?

Join 100 plus “C-suite” and senior management from brands, rights holders and a limited number of agencies and consultants.

We will reveal the “Holy Grail” of sponsorship & brand partnership:

  • Identifying the true difference between ROI and measurement & evaluation?
  • What needs measuring; The sponsorship assets, activations, and change in audience behaviours?
  • How sponsorship impacts the purchase decisions of consumers & customers?
  • How brands, rights & talent owners and specialist agencies work together to measure, evaluate and demonstrate ROI
  • What are the most effective processes to measure and evaluate ROI?
  • Who should own the process and what is the role and responsibility of rights holders, agencies and the brand owners?

 The Headlines

  • So what is the problem? A view of sponsorship from a corporate boardroom 
  • Creating ROI from a global partnership programme
  • Reporting value through entertainment channels 
  • The marketing and media landscape; Should sponsorship beat itself up over its poor track record of demonstrating value? 
  • How to maximise televised Stadia branding to impact audiences and the bottom line 
  • The state of the industry - a view from Europe 
  • Reporting value from multi-audience targeted partnerships 
  • Delivering B2B ROI from mainstream sport
  • How talent can deliver a positive impact with proven outcomes 
  • How experiential marketing delivers a 4:1+ ROI 
  • Measuring behaviour change from brand partnerships to establish impact on the bottom line 
  • Cutting through the clutter of measurement & evaluation tech & software solutions - a market review
  • What role should rights holders, specialist agencies and brands take in the process of measuring and evaluating of partnerships and in the reporting of a return on investment 

Our Speakers

  • Jeremy Dale former CVP Retail Marketing Microsoft
  • Nick Rusling Chief Executive, ASO Human Race
  • Andy Westlake Chairman, European Sponsorship Association 
  • Luke Harper Head of Cycling Partnerships, HSBC 
  • Sam Seddon Client & Programme Executive, IBM
  • Belinda Stevenson Vice President Brand Consulting, Wasserman 
  • Jim Campling President UK Marketing Partnerships, Live Nation
  • David Vincent Head of Content & Partnerships, Mindshare Worldwide
  • Jess Hargreaves Director, Pretty Green & Chair of the Institute of Promotional Marketing IPM
  • Joel Seymour Hyde Head of Octogan UK
  • Chris Marking Vice President, International Partnerships and Sponsorship Strategy, AEG Global Partnerships
  • Ben Treadaway Creative Director, Wasserman 

Further Speakers to be announced shortly

Do you have questions about SPONSORSHIP ROI EXPOSED SUMMIT? Contact Sponsorship Coach Ltd

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When & Where

The Ministry
79-81 Borough Road
SE1 1DN London
United Kingdom

Tuesday, 26 February 2019 from 09:30 to 17:00 (GMT)

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Sponsorship Coach Ltd

Spnsorship Coach are a unqiue business that provides coaching, mentoring and training to the sponsorship industry. 

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