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St Andrews Tourism Business Briefing: Are you China Ready?
Thu 4 May 2017, 12:30 – 14:30 BST
With an inspiring range of speakers, this event will explore the importance of the Chinese market, aim to create awareness of the Chinese culture and traditions, and how your business can exceed their visitor expectations.
This event will provide practical examples of how your business could better accommodate Chinese visitors in relation to translation, our welcome and visitor experience.
Open to all tourism businesses across the region from accommodation providers to visitor attractions, big or small, this session will provide a valuable opportunity to share industry experiences and best practice amongst like-minded businesses.
12.30 – 12.45 Registration
12.45 – 12.50 Welcome and Introductions – Manuela Calchini, VisitScotland Regional Director
12.50 – 14.05 China Ready Business Briefing – Graham Kelly, VisitScotland and Fiona Alexander and Huishan Chapman of Scottish Development International
14.05 - 14.20 case study one: Stuart French, Owner, Platnium Event Management
14.20 – 14.35 Case study 2
14.35 Wrap up – Manuela Calchini
14.40 Networking and refreshments
Prior to the event – why not have a look at VisitScotland’s Chinese toolkit which offers information about the Chinese market and marketing support for your business.
For more information you can also download a copy of the ETAG China Ready Opportunities Guide
*This event is delievered by VisitScotland in conjunction with Tourism St Andrews, Fife Tourism Partnership and Scottish Development International.