"Stand Out Content" - Social Media and Content Marketing Workshop

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Location

Top Left Design

Studio 1

12 Bourchier Street

London

W1D4HZ

United Kingdom

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Event description

Description

Using online media to raise awareness, reach new audiences and generate new business

with Keren from Top Left Design

Our Stand Out Content workshop is a hugely valuable 4 hours. The session is designed to give people a headstart in their content marketing strategy. You will get a clear understanding of what content marketing is, how it’s used and how it can change perception. You will see how other businesses have used content and the way they have managed it with a mixture of in-house effort and some outsourced help.

Value and takeaway tools

Once you understand the importance and see the variety of types and channels possible, you will be able to apply your experience and insights about your business to generate unique and creative ideas that will interest and appeal to your intended audience.

Our workshop includes a series of ideation exercises and a chance for you to document your company’s differentiators and the things you want people to know and believe. You will see the different ways these can be implemented so you can use this highly effective type of marketing to increase brand awareness, share your expertise, show your business personality, and build relationships.

What will you learn?

It's tailor-made to you in your small group so we work to your level so you learn in a way you are comfortable. That's the amazing thing about small group learning! You can bring your laptops and try things there and then!

We will cover:

  • Kaizen approach to creating quality content
  • How to plan for effective content
  • The 2 sides of the brain needed for content marketing
  • Using quotes, stats, images, and articles
  • Defining your key messages
  • Rules for success in content marketing
  • Long form content
  • Repurposing content
  • Headline Writing
  • Controversial content and its place in your marketing strategy
  • Content creation, curation, and engagement
  • Leveraging your existing contacts and
  • building relationships with content

Ask about:

  1. The essentials of your online profile
  2. How to make a brilliant impression online
  3. Strategies for lead generation via social media
  4. Dos and don'ts of Twitter
  5. Demystifying the mystery in Twitter
  6. The untapped resources within LinkedIn
  7. How to create a blog post in Wordpress
  8. How to write amazing headlines - even if you aren't a copywriter!

Why should you come? (8 reasons)

  1. Because I am an experienced trainer and have taught hundreds of people in business how to use social media effectively.
  2. I make social media, content marketing and blogging fun!
  3. Free surprise refreshments!
  4. Free takeaway PDF guides on how to use Twitter, how to use LinkedIn, plan content, write headlines and find your target audience on Twitter
  5. A small and interactive group - 4 people per session!
  6. You'll head off inspired, with a clear and actionable strategy
  7. You can see our offices in Soho!
  8. And you will learn lots, I promise.

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Some testimonials about Keren's training:

I attended Keren’s ‘Extreme Twitter’ workshop. She is plain speaking, supremely charismatic and incredibly knowledgeable about the ways in which a well managed social media presence can improve and enhance one’s business, and yet at no point did I feel condescended to as can sometimes be the case when one is learning the intricacies of a new topic from someone who knows and uses it day in day out (as she does). Keren is hugely professional and I would encourage anyone considering learning more about the likes of Twitter to seek her out and attend one of her workshops.

Jamie Lesinski. Foreign Currency Dealer

Keren came highly recommended to us - working with her has been one of the best experiences ever in 27 years of business. Keren’s gift is she a great communicator who quickly identifies your business needs then presents them back to you in a ‘non-techie’ way that you can actually understand. Our time spent on various projects with her has not only been inspirational but fantastic value and good fun too! We can say now that our business is transformed because of Keren’s help and this shows in the numbers.

Wendy Lyotier, Director - Snowbizz - The Family Ski Specialist

I have recently had social media training with Keren. I also had other social media trainings but Keren’s was the shortest, yet the most powerful, inspiring and result oriented one. I would highly recommend her to anyone who wants to gain knowledge and inspiring tips on social media.

Yonca Yildirim, Social Media Consultant, UNICEF Turkey

I have had the pleasure of attending a number of Keren’s excellent Social Media Seminars. Not only do I leave feeling energised and raring to go with regards to my companies own social media strategy but I also learn something new every time. Her enthusiasm for the subject palpable and her knowledge is vast. I would recommend Keren’s courses without hesitation, you will leave feeling empowered.less

Wil Watts, Events and Venue Manager

Keren has been fun to work with,has an enthusiastic personality and has educated us with regard to social media.I would thoroughly recommend her.

Andy Jansons, Owner, Jansons Property

Keren and her team at Top Left Design have a passion for their work. She delivers modern, beautiful websites using the WordPress platform, meaning they are SEO friendly, easy for the client to manage and update, and can be delivered on a modest budget. An ambassador for Social Media, (she can offer high level Twitter, blogging and LinkedIn training), you can guarantee that this is not only included, but integral to any new website.

Andrew Ewbank, Professional Services Marketing Manager

Keren was conducting a workshop in Singapore on effective websites the first (and only!) time we met - the session was crisp and left and impact on me. It led us (Servolve) to choose Top Left Design to revamp our website - we’re at the tail end of the process and so far the experience has been very positive. Keren and her team are passionate about what they do and deliver sharp websites that sell and are liked.

George Mathew, Chartered Accountant (Singapore)

I attended a seminar run by Keren on how to use social media as a tool in order to raise my profile and gain awareness for my own consultancy. Keren demystified the subject matter and showed me how social media can be used in targeted ways which are effective, creative and straightforward. The seminar was delivered extremely professionally and it was a highly enjoyable day. The knowledge and confidence I gained enabled me to branch out and offer social media marketing consultancy myself, to other sole traders and small business. I think this was a great result and is a testament to the clarity, expertise, helpfulness, thoroughness of the seminar, and the follow-up service offered by Keren.

Stephen Hooker MMRS, Research Manager at BBC

Keren is a fantastic trainer!! She has taught me so much more about social media. I would recommend her to everyone and there is always something to learn.

Reshma Sunnassee, Consultant and Locum Family Solicitor & Resolution Mediator

Keren was the speaker at our BIID social media seminar. She did an excellent job and we have had lots of great feedback from people who attended the seminar. It’s always great when people email or call up after an event just to say how good it was, and this was one of those events! Keren is very easy to work with and she is versatile in her field. I would recommend Keren to anyone who wants to gain more knowledge of social media.

Louise Nornes, Marketing and Press Officer at South Bank Employer’s Group

I have recently had a one-to-one “Social Media Training” with Keren, and I must say the result is just wonderful. She transformed me from a complete amateur to a pro just in 5 sessions! I have learnt about Twitter, Facebook Fan Page, LinkedIn and Blogging. The whole training was well structured, and Keren is very creative, reliable, professional and patient! I highly recommend her to anyone who would like to learn about social media! Before I had a one to one training with Keren, I didn’t know much about social media. I have learnt about Twitter, LinkedIn, Facebook and Blogging. I can now manage all by myself and I feel so confident about them. Keren is extremely knowledgeable, full of ideas and very patient! I don’t think I could reach this stage without her help on social media which is very important for any businesses. I highly recommend her to anyone. You could absolutely rely on her

Yukari Wilson, Make Up Artist

I recently attended a workshop organised and given by Keren of Top Left Design on Social Media for Business. Keren’s knowledge in this field is exemplary and she was able to deliver this in a clear, concise and easily understandable manner. I have already began to put knowledge acquired at the workshop to use and they have already started showing results. I highly endorse the services that Keren provides.

Yemi Osunkoya, Director/ Designer

Keren supplied a fantastic (and free) consultation for my website and we have since worked together on social media workshops. She has a natural eye for design detail and a rare skill of creating websites that not only combine beauty and usability, but include up-to-the-minute marketing techniques. Keren is on a mission: to equip businesses with the knowledge to make the most of their online presence, and to look good doing it. Keren has qualities that everyone wants from a business associate and service provider: integrity, loyalty, honesty, knowledge, skill and generosity. Her professionalism and passion for design are immediately obvious the moment you meet her.

Alicia Cowan, Business Coach

I took advantage of a special offer for one hour’s consultation with Keren on website design and marketing using social media. And it took much less than the hour for her to convince me that she really did know what she was talking about, that she had great design flair and that she cared deeply about the quality and integrity of her work.

Richard Mathias, Trustee and Executive Director at Amazing Children Uganda

The reason that I am writing this testimony is because Keren and her team are so much more than designers. They really understand the business role of a website, whether this be at a strategic or practical level. She has shown this to me first hand with her course on social media where some sixteen of us were taken through from the very basics to some more advanced ways of using this way of connecting with groups and individuals. Invaluable help with my marketing which will pay back many times.

James Talbot, The Financial Services Career Coach

Keren is the ‘supreme professional’; her depth of knowledge in her industry is excellent. As a customer I have the confidence that she will find me the optimum solution.

Fiona Worthington, Diva Ski - your whole skiing holiday made to order

Keren and I have been working together as strategic business partners since I launched A Business Innovation Limited in 2009. Not only did she do an excellent job designing my own website, but she has worked with me on numerous projects for my clients and they couldn’t be more pleased. She is professional, personable, and has a great eye for design and web strategy.

Abbie Tanner, A Business Innovation Limited

Working with Keren provides a rare combination of professional and personable service tailored specifically to your business requirements. Quite simply, Keren is a short cut to social networking and marketing that one rarely has the time to invest and execute. My clients constantly strive for ways to maintain and increase their brand presence and I would have no hesitation recommending her in future.

Judi Finn, Founder at Finn Consulting

Keren and I put together a half-day workshop teaching social media for business: The Secrets To Social Media Success. It took a lot of time and effort, but Keren made the process both effective and enjoyable. Her planning skills were invaluable, and the extra energy that she put in to ensuring that our slides, worksheets and feedback forms, looked good really showed.

Tamsin Fox-Davies, Author, Professional Speaker & Small Business Evangelist.

Keren exceeded my expectations. I left with a better understanding of the value of social media and feel much more confident about using it to expand my brand. Keren is clearly an expert in her field and I highly recommend her to businesses and individuals looking to expand their online presence.

Lisa Orban, The Golden Notebook

I would like to recommend Keren as a market leader in web design and social media training. Her natural creativity and ingenuity has given her a clear advantage over the competition in providing cutting-edge marketing strategies using all the social media. Her professionalism is second to none, her passion shines through and after a session or workshop with her without even realising it you suddenly have acquired in-depth understanding of how you can utilise applications to increase your company profits. As if all this was not enough Keren is beautiful, warm and funny so any time spent learning flies by.

Sarah Bowles, Financial Planner

I recently had a social media training with Keren, and I must say that she is a true professional. Keren's positive and direct approach helped me to distill and identify the right message to convey on my LinkedIn profile. She was also available to offer other professional development advice. I will highly recommend Keren's to anyone wishing to improve or learn about social media.

Taiwo Okwor, Portigon Financial Services

Last year I attended a seminar run by Keren on how to use social media as a tool in order to raise my profile and gain awareness for my own consultancy. Keren demystified the subject matter and showed me how social media can be used in targeted ways which are effective, creative and straightforward. The seminar was delivered extremely professionally and it was a highly enjoyable day. The knowledge and confidence I gained enabled me to branch out and offer social media marketing consultancy myself, to other sole traders and small business. I think this was a great result and is testament to the clarity, expertise, helpfulness, thoroughness of the seminar, and the follow up service offered by Keren.

Stephen Hooker MMRS

Keren was the speaker at our BIID social media seminar. She did an excellent job and we have had lots of great feedback from people who attended the seminar. It's always great when people email or call up after an event just to say how good it was, and this was one of those events!

Louise Nornes, BIID

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Location

Top Left Design

Studio 1

12 Bourchier Street

London

W1D4HZ

United Kingdom

View Map

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