Standing out as YOU: The difference between your identity and your firm’s identity
For accountants who are curious about who you are apart from the firm, and how those two work together (now and in the future)!
Date and time
Location
Johnnie Walker Princes Street
145 Princes Street Edinburgh EH2 4BL United KingdomRefund Policy
Agenda
9:00 AM - 9:30 AM
Introduction & welcome: My story & Your story
9:30 AM - 11:00 AM
Your values & your people
11:30 AM - 12:30 PM
Your Next Big Thing
1:30 PM - 2:30 PM
CHOOSE: Your message & voice
1:30 PM - 2:30 PM
CHOOSE: Your personal brand campaign
2:30 PM - 3:30 PM
History Experience
4:00 PM - 5:00 PM
What did you get? What do you still need?
About this event
- 8 hours
Standing out as YOU: The difference between your identity and your firm’s identity
Invest in your own self by taking a full day out to consider your personal story, motivations, and the future differences between "you" and "the firm". Whether this looks like a full personal brand project (complete with logo and website and some kind of product or service), or simply changes the approach you take to social media, this is your opportunity to pause and reflect on yourself.
This is a full day, immersive event at the Johnnie Walker Experience in Edinburgh. We thought that would be fitting, to have the workshop in a place with a personal brand name (which became a bigger product brand!). Plus whisky, of course.
Whether you like whisky or not, you’ll love the space, the history, the opportunity to think about your own name and your legacy.
Tickets
UK attendee
0£495.00+£99.00 TaxUS/International attendee
0£495.00
Frequently asked questions
This event has been created for the owners of accounting firms; but if you'd like to either send or bring a member of your leadership team, so they can explore their personal brand, they're welcome to attend also.
The truth is, you HAVE a personal brand already - of some kind. That may be how you post (or don't) on social media. Or the kind of clients you're working with. Or a personal project (such as writing a book, providing coaching, or building a new business). The question is, what will you do with it?
Absolutely! Authoring a book is a perfect example of a "personal brand project", because even if the book will help your firm in some way, it's still written by you as the author - and people want to get to know the author. This event will help you determine how you manage those connections.
Sometimes a "personal brand" reveals itself in a logo and website for you personally. Other times, it means the way you communicate online and offline, and where you put your energy. This event has been created to help you determine what "personal brand" means for you, and what you'll do next.
Absolutely! First because you get to come to Scotland! But there's also a second workshop on "Campaign Building" the next day. If you're traveling further it's the perfect opportunity to first explore your personal brand, then spend the next day literally building out your personal brand campaign.
We've got a variety of suggestions - from a solid Premier Inn, to beautiful Airbnbs or hotels we've had good experiences with. Once you've booked your place, message us and we'll help you find the right one for you. (If you prefer, we can sort all your travel for you, and invoice you for the total.)