Our purpose

Doing well and doing good are becoming increasingly interconnected in our rapidly changing world. The Purpose Collective is a trio of purpose pioneers with a shared passion. We want to create a buzz about making work meaningful so that each person feels energised by what they do, day-to-day. We want to build a network of leaders who have conversations about making a difference. We want to see positive change happen: in organisations, teams and individuals.

About Claude Silver

Coaching. Team-building. Leading with Heart. Performance maximization. Those are just a few of the skills Claude Silver first honed back in her days of running an adventure and surf company in San Francisco. Today she leverages those skills in a very different setting.

As VaynerMedia’s (and the World’s) first Chief Heart Officer, Claude is known for taking a particularly human approach to Leadership and “HR”, unlocking employees’ potential by forming close person-to-person connections, fostering an inclusive culture, empowering purpose-driven teams, and imbuing the entire organization with an infectious optimism.

Silver’s three-decade career includes leadership positions at major advertising agencies and consultative engagements with a variety of other corporate clients

The Purpose Collective - Meet the team

Chris Blackwell is the founder of Purpose Led Performance a consultancy that provides leadership development and consultancy to Scale-Ups and purpose driven organisations. Chris was inspired to set up Purpose Led Performance because he fundamentally disagrees with the prevalent business narrative that there is a conflict between being profit focused or between being purpose focused! Chris believes that purpose is THE vital ingredient to achieve high performance and sustained growth.

Prior to founding Purpose Led Performance Chris worked as a CEO and senior Executive in purpose-led organisations that achieved incredible growth, became number one in their markets and were recognised on seven occasions as being amongst the Top 100 employers in the UK. Chris is also a ScaleUp coach supporting Tech businesses in Birmingham and a Fellow at the Royal Society of Arts.

Sarah Rozenthuler has a passion for engaging teams to do great work. When a team becomes purpose-led, rather than dominated by a strong personality, it achieves extraordinary results. Sarah joined the Purpose Collective as Covid-19 took hold and made more conventional ways of working impossible. Sarah has discovered how purpose is a magnet for collaboration even when a team can’t get in the same room together. As the most potent unit of change in an organisation, Sarah loves to help teams go on the journey to become purpose-led. Her clients include BP, Discovery Inc and Standard Chartered Bank. Sarah is the author of two books: How to Have Meaningful Conversations (Watkins, 2019) and Powered by Purpose: Energise Your People to Do Great Work with a foreword by Paul Polman and an epilogue by Dr Victoria Hurth.

Alberto Gonzalez Otero is an optimist leader and entrepreneur who believes in Purpose as the driving force for positive change for individuals and organisations. He has spent almost 20 years in sales and commercial leadership roles working as Head of Sales, Director of Customer Experience and Customer Success at different software start-up and scale-up companies building, leading and developing teams across different countries and continents, creating company cultures, designing strategies, implementing technology and processes. Today, Alberto helps organisations, leaders and teams discover their purpose, transform and maximise results through leadership programs, workshops and retreats.