£10

Start Up - A Sermon on Brand Building a fireside chat.

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Hoxton Arches

Arch 402 Cremer Street

London

E2 8HD

United Kingdom

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Building a Business... a fireside chat brought to you by TreasureTress.

About this Event

Building a business is not synonymous with building a brand. Building a brand truly distinguishes your company from that of your competitors offering similar services/products.

Businesses by nature are functional, sometimes transactional. Brands however are emotive, they represent values, ethics and experiences with simply a logo, colour, phrase or a symbol. According to Forbes: 94% of consumers said they would be highly likely to recommend a brand they were emotionally engaged with, 91% say they are more likely to purchase from an authentic brand - so what does it take to truly build a brand consumers connect with emotionally?

How do we convert functional brands to lifestyle brands? And what are some easily avoidable mistakes we could be making when building brands as start ups? Listen in on what is sure to be a highly energised, information packed conversation sharing first hand experiences building brands from scratch, working intimately with the founders of your favourite brands as we demystify what it takes to get your product on the shelf, your services named and recognised in press and to develop a house hold name.

Andy Ayim will spill all the tea -

Recognised as Financial Times' Top 10 BAME in Tech, Andy is known globally for his work as both a product leader and business builder. Formerly the Managing Director of Backstage Capital, and having worked in a range of product roles in companies such as WorldFirst, acquired by Ant Financial for $700m - Andy is nothing short of a pro/expert/genius when it comes to brand building, scaling and monetizing.

He build's, invest's, buy's and supports mission-led founders. With customer centricity, patient capital and support for long term relationships.

Andy is passionate about creating pathways into business for people with potential from low income backgrounds. Currently serving on the Boards of YSYS, Flipside and Mixtape Madness – a startup which is a market leader in the music scene he cofounded with his brothers and friends. And recently released his first e-book : 'Breaking into New Careers'.

See you there.

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Date and Time

Location

Hoxton Arches

Arch 402 Cremer Street

London

E2 8HD

United Kingdom

View Map

Refund Policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

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