Learn from Google how to optimise your online presence using the power of social media

We’ve teamed up with Google to give you all the tips and advice you need to be successful online.

Social media is an invaluable tool for any new start-up. What’s more you can do it online, in the comfort of your own home or office or whilst on the move, and it’s free.

The first step towards making the most of the internet is to show off the best of your business via online channels. In under an hour, aspiring social media marketers and small business owners can learn exactly what they need to be doing online. You’ll get tips on creating your own social media strategy based on your business goals, and get a heads up on the best platforms to use.

Discover exactly where your small business needs to be seen and heard on the web in this short talk designed for aspiring social media marketers. You’ll get a run down of the best social media platforms to use in 2017, plus your trainer will explain how to create a social media strategy that delivers the right goals for your business. We’ll cover the importance of defining a set of marketing guidelines too, so you can always stay on brand and on message.

You'll learn about:

• Making your business's social media presence known

• Developing rich, engaging content for social media

This workshop is delivered through the Google Digital Garage initiative. The Digital Garage is a multimillion pound initiative to help 200,000 British businesses learn crucial skills for the digital age, and use the power of the internet to turbocharge growth and reach more customers.

This event is being delivered as part of Liverpool Central Library's Business & IP Centre’s Start-up Day 2017 – a full day of free events training and inspirational talks designed to help you turn your business idea into a reality.

Start-up Day is supported by the Google Digital Garage