Learn from Google how to use data to unlock information about your potential customer and understand your market

The power of the internet is an incredible tool when harnessed for business, and with the click of a mouse you can unlock valuable insight and information to help your business succeed. But with so much data available, interpreting it to make practical, real-life decisions can be a tricky task.

Take the guesswork out of digital marketing by learning how Google Analytics can empower you to make data-driven decisions for your business. In this session, small business owners and digital marketing newcomers will discover all the different insights available through Google Analytics. Plus you’ll understand how to correctly interpret the data, and use it to help your business grow.

In this session, Google's digital experts give your the inside track on how you can use data to uncover trends about your customers, including how people use your website or interact with your business online.

This workshop is delivered through the Google Digital Garage initiative. The Digital Garage is a multimillion pound initiative to help 200,000 British businesses learn crucial skills for the digital age, and use the power of the internet to turbocharge growth and reach more customers.

This event is being delivered as part of Liverpool Libraries' Business & IP Centre’s Start-up Day 2017 – a full day of free events, training and inspirational talks designed to help you turn your business idea into a reality.

Start-up Day is supported by the Google Digital Garage