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How Great Leaders Inspire Everyone to Take Action

About this Event

In this event, you’ll learn

  • What happened when Simon found his why
  • How the Wright brothers were motivated because they were captivated, not manipulated
  • What Simon’s golden circle looks like
  • Why businesses are more stable if they start with why
  • The reason why Southwest Airlines hired cheerleaders in the 1970s
  • What happens when a company’s why disappears with the founder
  • How The best businesses are built by excited employees.

About the Author

SIMON SINEK, the bestselling author of LEADERS EAT LAST and TOGETHER IS BETTER, is an optimist who believes in a brighter future for humanity. He teaches leaders and organizations how to inspire people and has presented his ideas around the world, from small startups to Fortune 50 corporations, from Hollywood to Congress to the Pentagon. His TED Talk based on START WITH WHY is the third most popular TED video of all time. Learn more about his work and how you can inspire those around you at .

About the Book

The reason his mantra is so magnetic is that it’s incredibly simple, yet very universal – many of history’s most inspiring leaders seem to have internalized his idea of the golden circle and communicate it the right way.

They’ll always prefer the product of their favorite creator or company over cheaper or even better solutions, because they believe in you and your why.

So don’t waste time with sleazy sales tactics, spread your why and let true connections follow.

The Five Big Ideas

  • Your WHY is your purpose, cause or belief.
  • Every inspiring leader and organization, regardless of size or industry, starts with WHY
  • People don’t buy WHAT you do, they buy WHY you do it.
  • Knowing our WHY is essential for lasting success and the ability to avoid being lumped in with others.
  • When your WHY goes fuzzy, it becomes much more difficult to maintain the growth, loyalty, and inspiration that helped drive your original success.

“If a company adds too many novel ideas too often, it can have a similar impact on the product or category as the price game. In an attempt to differentiate with more features, the products start to look and feel more like commodities. And, like price, the need to add yet another product to the line to compensate for the commoditization ends in a downward spiral.”

START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

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