San Francisco, California
London, United Kingdom
Morning Session: Starting Your First Business (10.00am to 12.30pm):
Starting a business for the first time can be a very daunting experience. You can have a fantastic business idea, but how do you make sure it really delivers what you want it to?
This free workshop will guide you through the process in bite sized chunks. You will be shown step-by-step all the aspects that are needed to ensure your business gets off on the right foot.
You will cover:
- How to develop your first business plan
- Identifying your personal strengths and weaknesses
- Understanding your target market and how to reach them
- Developing your product and branding
- How to set pricing
- Understanding financial forecasting
- Consolidation and the ‘executive summary’.
Afternoon Session: Setting The Right Price For Your Products or Services (1.30pm to 4.00pm):
Setting the right price for a new product or service can be one of the biggest problems faced by small business owners.
Costing your product or service can be relatively straightforward, but pricing must take account of what competitors are charging and what customers will be prepared to pay, but clearly the price needs to cover all the costs and allow for a profit.
Knowing how to determine the right price for your product or service is critical. There are many factors to consider such as direct costs, indirect costs, your customers and your competitors.
The workshop will consider practical strategies to balance the right price for your product or service and sales volumes – so that you are working towards achieving your business objectives.
We will cover:
- Direct & Indirect costs and their calculation
- Consider costs for service based business
- Consider costs for a production based business
- How much to charge?
- How do price and sales volumes interact?
- Different pricing strategies
Please note: To be eligible to attend these free workshops you need to be based in one of the following local council areas: East Devon, Mid Devon, Teignbridge or Exeter. If you are unsure, you can check by entering your postcode into the Government Council Checker.
If you are outside of these areas please call us on 01837 608 250 before making a booking.
When & Where
Business Information Point
We’ve been helping people start and stay in business throughout the South West for over 20 years. Since setting up as an enterprise agency in 1993, we have worked tirelessly to support self-employed individuals and small businesses with our blend of practical, down-to-earth advice and interactive workshops.
We also provide over 1,700 people regular advice, news and information via our fortnightly newsletter which you can sign up to here.