About the speakers

About Joyce

A corporate escapee, Joyce has worked in Singapore, Zurich, Glasgow and London in marketing, account and project management roles. An agency owner since 2016, Joyce and her team work with SMEs to attract enquiries and sales through search engine optimisation (SEO).

She loves helping startups generate better qualified leads through LeadTracker, her lead tracking and analysis tool.

About Matteo

Matteo is the founder of M4trix Dev, a tech company that helps startups and small businesses build AI-powered websites, mobile apps, and digital solutions. He enjoys turning ideas into practical, easy-to-use products that make technology more accessible.

With over 20 years of corporate experience working with companies like GSK and Nestlé, Matteo has now shifted his focus to supporting startups and SMEs, helping them grow and succeed in the digital world.

About the workshop

Startup Marketing Essentials: How to Build an AI-Powered Website, Track, and Analyse Leads in Minutes

In this webinar, the focus will be on B2B marketing and lead generation. The session will cover marketing activities relevant to each stage of the customer journey (e.g., awareness, consideration, and decision-making – or top, middle, and bottom of the funnel activities).

The webinar will also address common marketing challenges faced by startups. To help mitigate these challenges, two essential tools will be introduced to jumpstart marketing and lead generation efforts:

LeadTracker – A tool designed to help users track and analyse leads effortlessly, enabling data-driven decisions for marketing and sales strategies.
M4trix Dev Builder – An AI-powered platform that allows users to create websites quickly and efficiently, helping to establish a strong online presence without large investments of time or money.

Attendees won’t want to miss the opportunity to discover how these tools can save time, provide valuable customer-centric support, and help businesses stay focused on growth.

Find Joyce and Matteo

Find Joyce on LinkedIn https://www.linkedin.com/in/joycemarketingtech/

Find Matteo on LinkedIn https://www.linkedin.com/in/mberoldo/

About us

TownSq Spaces is a certified B Corp with a reputation as a leader in helping entrepreneurs thrive - through a mix of in-person and online activities, consistently delivering impactful results.

We operate a growing network of coworking spaces, home to over 1,000 members, fostering thriving entrepreneurial communities across the UK. Head to TownSq.co.uk to find out more about what we do.

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