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How branding defines your success as a startup - Introduction to branding. In a world that has too much content, branding is a must-have for differentiation and explaining yourself in a minute.
What successful startups do in terms of branding
The main steps for branding (the do’s and don’ts)
1. Define your strategy: Identify your target market. Search your competitors. Find your positioning.
2. Find your personality. If your brand would be a person, how would it be? The characteristics, brand archetypes etc. based on positioning.
3. Create your story: How to create an authentic story for your startup? Find your niche, define your keywords (3,5,10 keywords rule)
4. Form your brand visuals: colour palette, fonts, logo rules, key visuals of the brand identity, brand style guide
5. Form your brand language
The latest branding trends for startups
Why being a consistent brand determines what you will achieve
Melodi Turkili is the founder and creative strategist of design & communication agency NOA. She is passionate about developing new generation solutions for brands on their specific business needs. Melodi is also the CMO of StartupMarket.co which is the biggest digital platform that brings startups and investors in Turkey together. She has been collaborating with many startups for their branding processes.
She used to have her own e-commerce website that brings together talented Turkish designers. She has been contributing as a columnist to Timeout Istanbul magazine, and Milliyet, which is one of the biggest newspapers in Turkey.
About NOA:
NOA is a new generation design agency that elevates the business through creative works. It offers integrated design services such as brand design, concept development, web design to leverage brands. NOA loves developing strong strategies for startups to stand out from the crowd. Besides collaborating with some global brands, NOA has been working with many startups including the biggest startup & investor platform in Turkey called StartupMarket.co.
Innovify Ventures
Innovify Ventures is a spin-off from Innovify - one of London’s most innovative Digital Product Development Companies. Over the past three years, Innovify has provided CTO and product development services to startups such as Teaglo, Gener8, Landbay, Kwanji, BrickOwner, Instantt andmore, enabling them to go from early stage MVPs to full-blown, operational companies.
Innovify Ventures is a program for SEIS/EIS eligible tech startups to build their MVP and to secure funding with access to our investor network. The program will allow the selected startups to access a broad network of mentors and also to receive discounted services from our partners (legal, accounting, etc.), who all are carefully chosen to remove obstacles of the early stage startup journey. Using Lean Startup Principles and Agile methodologies, Innovify Ventures provides an efficient program for the selected startups, demonstrating real traction to the investors.
For more information, contact Elena at elena@innovify.com
Want to pitch to us? We are organising monthly pitching days. Check our Meetup.com group -London Co-Founder Club
Do you have questions about #StartupAdvisory: How to Build a Brand from Scratch?
Contact Innovify
When & Where
6F Conference Room, 6th Floor, Wework Tower Bridge,
1 Saint Katharine's Way
E1W 1UN London
United Kingdom
Tuesday, 19 February 2019 from 17:00 to 19:00 (GMT)
We are a London-based digital product studio, proudly providing the very best in new product development for the businesses of the future.
Since our humble beginnings all the way back in 2011, we’ve helped our clients from various sectors and backgrounds build a wide range of award-winning digital products including mobile apps, web platforms and much more.
We house an incredibly talented team of product managers, developers and UX/UI designers. As a company, we pride ourselves on delivering innovative projects and love seeing simple ideas develop into successful businesses.
After becoming the trusted partners for our clients, we’ve gone on to manage the entire product development life-cycle across the full spectrum of internet-enabled smart devices, including web and mobile.
So, whether you’re at the early stages of idea development or further along in your product journey, we’re the cost-effective solution for expert-built digital products.
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