Will there be food and drink?

Yes! We have lovely nibbles and drinks provided for all guests.

Yes, after the panel discussion you will get the chance to ask any questions.

What time does the panel start?

We'll start at 6pm sharp, so try to arrive a little beforehand.

Going fast

Thursday, August 28

State of Play: SEO

A live event on the future of SEO - AI, ROI, strategy & more. Join top marketers for insights, debate & networking at Aviva HQ.

By Didgeheads

Date and time

Location

28-30 Hoxton Square

28-30 Hoxton Square London N1 6NN United Kingdom

Refund Policy

Refunds up to 14 days before event.

Lineup

Agenda

6:00 PM - 6:40 PM

Panel Discussion

Josh Peacock

6:40 PM - 7:00 PM

Q&A

7:00 PM - 8:00 PM

Networking and nibbles

About this event

Event lasts 2 hours

State of Play: SEO, Strategy & What’s Next

A live evening event tackling the most pressing challenges facing SEO and digital marketing today - from the rise of AI and automation to evolving search behaviours, stakeholder pressure, and proving ROI.

Join senior marketers, agency leaders, and technical specialists for a dynamic panel discussion, live podcast segment from The Places We’ll Go Marketing Show, and curated networking at Aviva’s London HQ. Designed for those shaping the future of digital strategy and looking for clarity, connection, and competitive edge.

WHAT TO EXPECT

Starting with the Panel

We’ll start with the 40 minute panel - here we’ll confront all of the most difficult questions. Our aim is to facilitate a conversation between brands and agencies - understanding what we need for each other and how we move forward.

Q&A

Then we’ll have a 20 minute Q&A. The audience gets to ask questions and start conversations with our panel.

Bites and Drinks

We’ll then disperse to enjoy a selection of food and drinks on the house.

Networking

Our team will introduce attendees to complimentary parties - want to meet your peers? Want to be introduced to a brand? Or an agency? We can help facilitate these conversations.

THE CONVO

Welcome to State of Play: SEO – Episode 1 of our new series tackling the toughest questions facing our industry. As AI, automation, and economic pressure reshape how we work, SEO is at a crossroads.

This session dives into the key challenges facing our industry today: how to win budget by proving real ROI, how to earn stakeholder support through smarter forecasting, and how to navigate a content landscape that’s being upended by generative AI.

Is blogging dead? Has AI made traditional content strategies obsolete? Or are we simply entering a new era that demands a sharper, more strategic approach? Join leading voices from top brands as we unpack what’s changed, what still matters, and how SEO professionals can confidently adapt for what’s next.

THE PANEL

Moderator: Josh Peacock Founder & CEO, SEO for Hire

Andrew Fox, Head of Marketing at Aviva

João Pereira, Head of SEO at Eventbrite

Jess Atkinson, Head of Organic at Embryo

Helen Pollitt, Director of SEO at Getty Images

Mark Evans, Co-host 'The Places We'll Go Marketing Show'

Kate Ross, Co-Founder and CEO of eight&four

Organized by

Didgeheads