£9.54 – £26.15

Stephen Waddington on Robots and their Role in Public Relations

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Location

The Dome

14 George Street

New Town

EH2 2PF

United Kingdom

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The conversation around the impact of artificial intelligence (AI) and technology on culture and society is getting louder.The future of employment, skills and media are some of the concerns for the public relations industry. It’s a discussion that is typically characterised by fear and uncertainty, rather than research and evidence. Tools are touching almost every area of public relations from practice and social media listening to content creation, and from stakeholder mapping to measurement. They’re helping practitioners work smarter and more efficiently.

The CIPR launched a new panel in January to explore these issues. A crowdsourcing exercise to characterise tools is underway. The next project is the development of a skills framework to help understand the impact of technology on the public relations workforce.

CIPR Past President Stephen Waddington will report on the panel’s work and the key finding for practitioners. He’ll share a practical stack of tools and discuss the best ways for you to future proof your career.

Event details:

6pm - 6:30pm The evening will kick off with informal networking, wine, soft drinks and nibbles

6:30pm - 7:30pm Speaker and Q & A

7:30pm - 8pm Informal networking.

STEPHEN WADDINGTON

Stephen Waddington is Partner and Chief Engagement Officer at Ketchum helping clients and colleagues to do the best job possible engaging with the public. He is responsible for driving the integration of digital and social capabilities in client engagements across the agency’s international network.He is Visiting Professor in Practice at the Newcastle University supporting the university and students through teaching and mentoring.

In 2017 Stephen received the PRCA’s outstanding contribution to digital public relations. In 2018 he was named a top 10 UK public relations blogger by Vuelio for the third year running.Stephen is a Chartered PR Practitioner, a CIPR Fellow (Hon), a Fellow of the PRCA, and member of the Public Relations Company.

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Date and Time

Location

The Dome

14 George Street

New Town

EH2 2PF

United Kingdom

View Map

Refund Policy

No Refunds

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