£49.10

Stonkingly Good Email Marketing Plan

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Location

Natural Entrepreneurs Workspace

Forest Farm Business Park

York

YO19 4RH

United Kingdom

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Refund Policy

Refund Policy

No Refunds

Event description

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Create your email marketing plan to attract, convert and keep customers.

Once you have your email strategy the next step is to put a plan in place so that you know what you are doing, when and why - and that is what this workshop will be about!

When we don’t have an email comms plan we end up sending emails sporadically when we feel like we have something to say, or worse – just when we have something to sell. Or we can feel pressured into sending emails when we have nothing to say just for the sake of sending an email out – because people are telling us it’s the right thing to do to consistently send out emails.

But this approach can be ineffective as a marketing tool and you can start to feel frustrated, wasting time, money and effort on blasting emails out to your list. The key to a successful email marketing strategy is sending emails your customers want to receive, when they want to receive them. In this workshop we will explore how often to email your audience within your time and money resource budget to meet your marketing objectives. We’ll look at different types of email content and how to combine them effectively. We’ll also discuss your email audience, how people can be segmented to receive the most relevant emails to them.

This is an interactive workshop, so we will be creating your email plan together in this workshop, including:

  • Setting the right email frequency and creating a sending schedule
  • Segmenting your audience
  • Developing a content strategy
  • Measuring and monitoring email campaign performance
  • A/B testing plan to evolve and improve email campaigns

You’ll leave with an email marketing plan of action you can implement in your business.

  • Who you are emailing (audience)
  • When you are emailing them (schedule)
  • What you are emailing them (content)
  • Why you are emailing them (strategic objectives)


Suitable for business owners, marketing managers or executives, sales teams or employees with the responsibility for email marketing within the business. This interactive workshop will help you build relationships with your audience, attract new customers and keep existing ones coming back for more with email marketing.

All workshops in the Stonkingly Good series follow the ASPIRE methodology

Accountability * Strategy * Plan * Implementation * Review * Evolve

You might also be interested in:

Stonkingly Good Email Strategy: How to use email as an effective part of your marketing strategy

Stonkingly Good Mailchimp: Let’s get started with Mailchimp

Stonkingly Good Mailchimp Automation: Lets get started with Mailchimp Automation

ASPIRE: Monthly Marketing Implementation Workshop

Can’t make this date? We can also look at your email marketing strategy in a marketing surgery. Visit marketingclinic.uk.com for more details.

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Date and Time

Location

Natural Entrepreneurs Workspace

Forest Farm Business Park

York

YO19 4RH

United Kingdom

View Map

Refund Policy

No Refunds

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