Stop guessing, start growing: why marketing analytics is no longer optional

Get ready to unlock the power of marketing analytics! Learn why it's no longer optional, but essential for any business to survive and grow.

By HEY (Hull & East Yorkshire) Marketing Network

Date and time

Location

University of Hull

Cottingham Road Kingston upon Hull HU6 7RX United Kingdom

About this event

Event lasts 2 hours

"Marketing without data is like driving with your eyes closed," a powerful truth shared by digital marketing expert Dan Zarrella. The days of just hoping your marketing activities work are over.

Join us at this interactive face-to-face event and discover why marketing analytics isn't just a "nice-to-have" anymore – it's an absolute necessity for every small business owner, entrepreneur and marketer aiming for real success.

We’ll show you how to stop the costly cycle of guesswork and start making smart, data-driven decisions that genuinely grow your business. Discover practical strategies and top tips to boost your performance with the power of marketing analytics.

Analytics isn't just about numbers. It's about unlocking your full business potential by turning insight into impact. If you're serious about seeing your business thrive, this is an event you can't afford to miss.

Afterwards, join us in the pub for our summer social where you can chat with our guest speaker Lilliana Golob, plus other marketers, entrepreneurs, freelancers, business owners, marketing students and the HEY Marketing Network volunteers!

Tuesday 12 August 2025

University of Hull

Allam Medical Building **

Lecture Theatre 1

NOTE: LOCATION FOR THIS EVENT

** Allam Medical Building is near Brynmor Jones Library, number 26 on the campus map

This event is kindly sponsored by Getextra

Frequently asked questions

Where is the event located?

We're still on the University of Hull campus, but this time we'll be in the Allam Medical Building, just around the corner from the library.

Does this event count towards CPD?

If you would like a certificate to confirm your attendance, please ask one of the HEY Marketing Network volunteers at the end of the event.

Will this event be recorded or live streamed?

Our events are in-person only. This is because we want to provide Hull and East Yorkshire-based marketers and business owners an opportunity to meet face-to-face, share ideas and make friends.

I no longer can attend. What should I do?

Please cancel your order if you are no longer able to attend. Our events are popular and space is limited so it would be a shame for others to miss out.

I am a student at Hull University Business School. Can I attend?

Yes, you can. Please select “Student” from the ticket type ("General" tickets are for professionals only). We have a limited number of places reserved for students, so act quickly before they're all gone!

Can I book more than one ticket?

Sure thing but we do need the name, company and email address of each attendee. This helps with check-in (among other things).

Where can I park?

The main visitor car park is the Wilberforce Car Park, which is approximately an 8-minute walk to the Allam Medical Building.

Organized by

HEY (Hull & East Yorkshire) Marketing Network

About HEY Marketing Network

We’re a passionate, friendly group of experienced marketers with links to Hull University Business School, local and national businesses who previously organised and hosted local events on behalf of CIM.

We created HEY Marketing Network because we wanted an alternative, ‘down to earth’ professional forum specifically for marketers, businesses and marketing students with connections to Hull and East Yorkshire.

Our purpose is to provide a friendly (and ideally free) forum where we can promote marketing best practice, and share ideas, insights and experiences through networking and face-to-face events.