Stop Winging It: Why a Marketing Strategy Matters

Join us for our last in-person event of the year 🩷💚

Whether you’re a one-person marketing team juggling social posts and emails or part of a larger brand with departments and budgets, strategy is what connects your activity to actual results.

In this short, practical talk, Glenda Barber (Bloom Marketing) breaks down what a marketing strategy really is, why it matters no matter how big or small your business is, and how to bring more strategic thinking into your everyday work.

We'll look at how to:

✅ Spot when you’re operating without a strategy (and why that’s costing you)
✅ Shift from “doing” marketing to leading it
✅ Build mini strategies that ladder up to something bigger

You’ll leave with a few simple questions to help you bring more focus, consistency and confidence to whatever you’re working on next.

Agenda:

9:30am: Arrive, grab a brew and mingle

10:00am: Quick intros, meet your fellow marketers and business owners

10:30am: Talk from Glenda (Stop Winging It: Why a Marketing Strategy Matters)

11:00am: Chatting over fresh cups and good company

11:30am: Leave inspired, energised and maybe a little over-caffeinated!

About Glenda Barber

Glenda has 16 years of marketing experience, primarily in the hospitality, food and drink space having worked for Brains Brewery as a university graduate and leaving as Trade Marketing Manager in 2013. She was also Head of Marketing for The Cosy Club brand at Loungers for almost 6 years overseeing their extensive new opening plan, doubling the size of the estate in her tenure. In January 2023 Glenda took the leap into freelance life as a marketing consultant and continues to work within hospitality supporting clients with marketing strategy and execution for the likes of 2Forks, DataHawks, Boston Tea Party and a number of other independent businesses.