Free

Storytelling and Sense of Place: Food Tourism Workshop

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Location

ONE Tech Hub

Schoolhill

Aberdeen

AB10 1FR

United Kingdom

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Description

Scotland’s first-ever national food tourism action plan was launched in August 2018, with the aim of making the country a globally-renowned food tourism destination and unlock a £1bn growth potential.

Visitors spend around £995 million on eating and drinking when they’re on holiday in Scotland, offering significant opportunities for food, tourism and hospitality businesses to develop new food and drink experiences and to allow visitors to make more meaningful connections and develop a strong sense of place during their stay in Scotland.

This free full-day workshop, delivered by Opportunity North East in partnership with Interface, Scotland Food & Drink, Connect Local and the Scottish Tourism Alliance, and supported by VisitAberdeenshire, brings together academic and business speakers to share insights and experiences on working with the food & drink and tourism sectors. It will offer ideas and opportunities to celebrate sense of place, tips for telling stories around local produce and highlight opportunities to help businesses develop and deliver food and drink- based experiences.

Participants will hear from experts on sense of place, destination branding and food tourism trends, as well as case studies from Scottish tourism/hospitality businesses; and enjoy the opportunity to work together in groups, share insights and network in a relaxed environment. Follow-up information and resources will be provided.

Who should attend?

  • Tourism and hospitality businesses including visitor attractions and venues, transport and tour operators, retail, bars and restaurants, brewers and distillers, accommodation providers looking to develop their business through food and drink experiences.
  • Individuals within tourism and hospitality businesses responsible for creating new visitor products and experiences.
  • Food and drink businesses and or producers which are looking to develop business and collaboration in the tourism and hospitality sector.

What to expect:

  • Understand the opportunities around local food and drink and sense of place and how to capitalise on these
  • Get ideas to tell food and drink stories at different stages of the customer journey
  • Find out more about food and drink tourism trends and get ideas for how to tap into them
  • Hear from other businesses as to how they tell food and drink stories and encourage visitors to engage and share
  • Identify opportunities for collaboration, cross-selling and developing ideas for food and drink experiences

Lunch and refreshments will be provided. Please advise of any dietary requirements at time of booking. Full agenda will be provided nearer to the event date.

You must register via Eventbrite to attend this free event. Click on the Register button to book.

Priority is given to food and drink producers, tourism and hospitality businesses and those looking to drive growth in their business and are based in Aberdeen, Aberdeenshire or Moray. Any bookings made by non-food or tourism related businesses through Eventbrite will be declined.

For more information on this event, please email Isabel Foy, Food & Drink Tourism Project Manager at isabel.foy@opportunitynortheast.com.

The Opportunity North East (ONE) food and drink tourism programme, is supported by LEADER funding and delivered through close partnership working with VisitAberdeenshire.




Date and Time

Location

ONE Tech Hub

Schoolhill

Aberdeen

AB10 1FR

United Kingdom

View Map

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