£412.04 – £538.64

Storytelling at Work

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CitizenM Hotel

20 Lavington Street



United Kingdom

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Storytelling powers the workplace

Every leader and communicator needs to be a storyteller

Book now for early bird discount places

We are natural-born storytellers and meaning-makers and yet, in our professional environments, we often fail to make the most of these abilities.

Storytelling can be a respectful way of influencing others to see things differently - connecting us to our audience, making our viewpoints memorable and ultimately being the difference between project success and failure.

However, many business people simply punch out the facts and even avoid the idea of storytelling. Some of us look for stories wearing the wrong lenses and so struggle to incorporate storytelling fluently and with a light touch into our personal style or organisational practices. We also sometimes find it challenging to bring our right-brained capacity for story into the left-brained world of work.

Storytelling requires illustrative thinking - an important skillset, integral to business practice.

In this one-day workshop, we will help you look afresh at storytelling, unlock right-brain thinking and practise these skills for yourself. We will explore how storytelling fits into daily work moments as well as major initiatives and introduce you to ideas and techniques to uncover your own narrative intelligence and that of your organisation.

Develop leadership or change communications with the 'self, us, now' model

Learn how to find, tell and write stories that move people to action

Communicate complex ideas clearly and powerfully through compelling stories

Use storytelling techniques in presentations as an aide memoire and to engage and inspire.

Now in its sixth year, this workshop will help you understand the place of storytelling in personal and organisational communication and incorporate it as a natural part of what you do. It has received highly positive feedback and inspired a number of previous attendees to run organisation-wide development or change programmes based on these approaches.

This workshop is for senior leaders, communicators, change managers, project managers and anyone who is ready for the challenge of being a leader truly able to move others to action.

As a delegate, you will ...

  • Understand how narrative intelligence is vital to connect with stakeholders and reach business goals
  • Learn what makes an effective story and how to follow the methodology and techniques
  • Discover how to find the right type of story
  • Draw on the practices of top business leaders and explore how to put storytelling into action
  • Increase your leadership presence and your ability to influence using storytelling
  • Find it easier to write, blog, present, lead your team, speak in public.

As an organisation, with these skills in place, you will experience …

  • Engaged and connected people
  • A faster route to trust and credibility
  • Strengthened business relationships
  • Enhanced reputation and company culture.

The team we draw on for these workshops has helped leading organisations, such as RBS, GSK, Novartis, Servier, Abbvie, Transport for London, Skipton Building Society, Northumbrian Water and The Swiss Institute of Bioinformatics develop their storytelling, communications and leadership capability – as well as working with senior communications executives and teams from businesses, charities, media consultancies and NGOs across Europe.

Deborah Goodall is the founder of Fruitful Conversations and a highly experienced leadership coach, and communications consultant with expertise in change management and storytelling. Since 2001, she has helped hundreds of business leaders develop a compelling business story and a style that engages and attracts. Her earlier career included senior roles in pharmaceuticals & communications.

Nicole Utzinger is an internationally renowned communications consultant and coach, specialising in executive presence, employee engagement and storytelling in leadership. Her work has led to a number of notable culture shifts in blue chip global corporations and across different sectors. She has introduced and supported long term storytelling programmes in several international organisations.

Susan Mayor is an award-winning journalist and highly experienced writer, facilitator and trainer. She has worked for 20 years in journalism and communications and helps our clients combine storytelling with their corporate narrative - extending their reach into the written as well as the spoken form.

Our storytelling programme is also available inhouse…

NB. Our full storytelling services are also available inhouse as workshops and coaching focussing on different aspects of storytelling, leadership, corporate narrative and writing.

To pay by credit card, click on the green button above. To pay by invoice, please email deborah@fruitfulconversations.co.uk

If you would like to speak to one of us about this workshop, we would be happy to take your call. Please contact us as below. Otherwise, we very much look forward to welcoming you on this workshop.

Call: +44 (0) 1380 860 003

Please also see our website for further information on our communications services and our leadership development and change programmes.


Book now for special offer early bird places

Join us for as little at £325 +VAT per head when you book two early bird places together

Or book a single early bird place for £345 + VAT

Standard ticket price: £425 + VAT

(ticket prices will initially show inclusive of VAT in the booking system).

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CitizenM Hotel

20 Lavington Street



United Kingdom

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