Storytelling for Fundraising Training Course

Get Grants Storytelling for Fundraising Training Course is designed to support fundraisers to improve their fundraising confidence and success through the effective use of storytelling.

Telling stories is a powerful tool that is too often overlooked. Stories are used to engage, inform, persuade, and create connections between people. As a fundraiser, storytelling is a valuable skill that can be used to influence your potential supporters and maximise your fundraising efforts.

Storytelling skills bring to life your fundraising activities across the communications of your organisation. In this course, you will develop a key skill that will benefit the success of grant fundraising, corporate partnerships, crowdfunding, major donors, legacies, and many more!

WHAT TO EXPECT

Led by a Get Grants Funding Expert, the course will support you to effectively tell the story of your organisation, explain your need and tie it to your ask and outcomes, develop and use case studies, and use stories in your evaluation. You will develop your understanding and knowledge of fundraising, learn about practical processes, and learn skills you can put into practice.

During this online training course, you will:

• Explore the ‘importance of why’ and get down to the heart of the issue you are talking about.
• Look at the practical processes of where to source valuable information and store it within your organisation.
• Understand what each supporter is looking for and choose the most effective way of incorporating the real information funders want to know into your applications.
• Discuss what makes a good story and find the right balance of emotion and statistics.
• Build storytelling techniques and confidence through practice.
• Review your stories and the stories of attendees with expert feedback.

Delivered across two 2-hour sessions, this course will be friendly and conversational, with lots of opportunities to ask questions and get input from our Funding Expert.

WHO THIS COURSE IS FOR

This course is designed to be suitable for all not-for-profit organisations, including charities and community groups of all shapes and sizes. This informative and practical course will benefit both experienced fundraisers and those who are new to fundraising as well as experienced fundraisers looking to improve their skills.

This training course perfectly complements our Corporate Fundraising, Bid Writing, and Trusts & Foundations training courses and is ideal for fundraisers looking to broaden their fundraising abilities!

WHAT ELSE DO I NEED TO KNOW?

When:

• Session 1: Thursday 11th September 2025, 2 pm - 4 pm
• Session 2: Thursday 18th September 2025, 2 pm - 4 pm

Where: This online course will be delivered via Zoom - a meeting ID and password will be emailed to you prior to the event.

About the Trainer

Michelle Stein, the founder of Handmade Fundraising, is an experienced fundraising consultant who specialises in high-value relationship fundraising.

For over ten years she has worked in charities spanning faith, international development and arts and heritage, and has worked with some of the biggest philanthropic families in the UK and US.

She has trained fundraisers in the UK, Europe, Australia and South Africa and knows from first-hand experience that with the right training, any fundraiser can go from mediocre to extraordinary.

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