Storytelling for Leaders

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Event description
A science-based journey into the world of storytelling – themed around Herman Melville's Moby Dick

About this event

Storytelling for Marketers unlocks the secret of how stories work.

  • Explore the latest scientific research
  • Discover the source code of story
  • Acquire a practical storytelling toolkit


Discover why we view the world through the lens of story and how this shapes our thoughts and actions – and illuminates everything from Brexit to the culture wars.

You will acquire insights and tools that will help you use stories to sell strategy, unite teams, drive change, bridge cultural gaps, show values in action, connect with colleagues, attract new recruits, build brands and impart ideas.

You will learn how to:

  • Structure a good story
  • Bring characters to life
  • Evoke a sense of place
  • Impart messages
  • Generate story ideas

The masterclass is themed around Herman Melville's Moby Dick. Based on a true story, Moby Dick is perhaps the greatest leadership story ever told and its prescient messages about mental health, disability, racial injustice, LGBTQ and climate mean it has never been more relevant – there's even a pandemic.

The class includes a live psychology experiment, a practical exercise and topical examples. It is designed to stimulate, inspire and leave you buzzing with ideas.


Laura is the founder of StoryCode. She started out as a Staff Reporter at The Times and Daily Mail. Her brief included breaking news, investigations and colour stories and she reported from the US, Egypt, Greece and Iraq. She later worked at a FTSE 100 technology business and a Silicon Valley PR agency. Laura has facilitated story classes for 11 years.


Date: Wednesday 15 December 2021

Time: 10.00 – 12.30 (BST)

Cost: £95 + VAT

This class is available globally. You will be sent a link to the webinar the day before the masterclass. Please email if you do not receive it.


"Professional, thought-provoking and funny! I am feeling very inspired."

Jim Cookson, Director, Ashridge Business School

"Unusually interesting workshop."

Stephan Salenius, Senior Medical Adviser, Lundbeck

"An outstanding workshop that enabled us to get out of the day-to-day and think about how we can use stories to become better leaders."

Stuart Pickering, Head of Olympic Performance Support, English Institute of Sport


We provide story masterclasses for marketers, leaders and lawyers. Each is themed around a classic story.

Storytelling for Marketers (The Wonderful Wizard of Oz)

Storytelling for Leaders (Herman Melville's Moby Dick)

Storytelling for Lawyers (Alice's Adventures in Wonderland)

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Organiser StoryCode

Organiser of Storytelling for Leaders

We help organisations find and tell outstanding stories. We provide masterclasses for marketers, leaders and lawyers. Each masterclass is themed round a classic story. We also position brands, create content and manage crises. We bring strategic thinking, editorial rigour and creative flair.

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