Storytelling for Leaders
Storytelling for Leaders

Storytelling for Leaders

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22 Duke's Road

London, United Kingdom

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Event description


One-day workshop which forms part of a 6-month online program

Influence without relying on authority. Build fast rapport. Change minds and inspire action.

In today’s world, organisations are changing quicker than ever before. Structures are flatter and reporting lines more complex. Staff and customers are spread around the world. And everyone is deafened by the ‘noise’ of information inundation. Yet the modern leader still needs to be able to influence and persuade in this constantly fluid environment.

The sharing of stories orally is a powerful way of cutting through. When we tell stories, people ‘get’ what we are saying – and they remember it. This is the case whether we are communicating informally (which is what we do most of the time) or in a more formal environment such as a presentation.

Storytelling for Leaders® will teach you a systematic method for becoming a better, more confident storyteller. However, the program goes further. You will also learn how to use the magic of stories to get more from others:

Story-triggering involves a leader doing something remarkable enough that it inspires people in the organisation to recount what happened. We show you how you can do this successfully.

What is covered during the workshop & online program?

Storytelling for Leaders® is not a one-off workshop but a complete six-month program. The program includes:

A full one-day workshop. The workshop is highly interactive as we strongly believe in the power of practical activities to foster learning. Throughout the day you will engage in hands-on activities designed to build your storytelling skills and confidence.

During the workshop you’ll learn the following:

  • What storytelling is a powerful way to connect

  • What kinds of stories you can tell in business

  • How to structure a great story

  • How to come up with your own stories

  • How to craft an engaging story with a powerful message

  • How to tell your story with impact as to excite and engage your audience

  • How to weave your stories into your presentations

Our unique Deliberate Practice Program (DPP) runs over six month after the conclusion of the workshop. This workplace-based program includes six modules, spread over six months, which will embed and enhance what was learnt in the workshop. The Deliberate Practice Program includes online support, with the opportunity to ask questions and share your experiences at any time.

Who should attend?

Storytelling for Leaders® is beneficial to anyone whose role requires them to influence, engage and inspire others. Previous participants have included: senior leaders, project managers, marketing & communications professionals, sales consultants/business development managers, Learning & development professionals, consultants and trainers.

“Other presentations were dry and heavy, but the Yammer presentations really stood out because we were telling stories versus merely sharing data.” A Storytelling for Leaders® participant describes the way storytelling changed her presentations. Click here to hear more.

About Anecdote

Anecdote is a management consulting firm recognized as a world leader in the use of storytelling in business. We have helped some of the world’s leading companies, such as IBM, Shell, BHP Billiton and KPMG develop their storytelling and leadership capability.

Anecdote has offices in three locations in Australia, and partners in the UK, India, Mexico and Singapore. We deliver projects and programs right across the globe. 

Anecdote’s Storytelling for Leaders® program will teach you the techniques you need to better influence, engage and inspire others – just as hundreds of leaders already have, from Melbourne to New York, London to Singapore.

Storytelling for Leaders® is delivered under license from 

Storytelling for Leaders® is a registered trademark of Anecdote Pty Ltd

About your presenter

Rob Grundel

Rob Grundel started the agency Somekind after 13 years in organisations building digital systems in teams. In this time he realised that getting people to work together is a harder (and far more interesting) problem to solve than the technical issues. He coaches TED and other conference speakers, helps businesses determine their strategy and consults with brands on their messaging. He still marvels at how the act of telling the right story at the right time can transform both listener and teller.

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22 Duke's Road

London, United Kingdom

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