Storytelling for Sales Workshop

What You Will Learn In This Workshop

You may have thought storytelling is fluffy, but when used strategically in sales you will magnetise your ideal clients - and I am going to show you how!

🧠 The neuroscience of story
We’ll start with the brain. Why stories switch off criticism, switch on imagination, and make people more likely to say yes. Once you understand this, you’ll see why story is your most powerful sales tool.

📖 How to tell incredible stories
The ingredients that make a story engaging - with just this part you will become better at storytelling than 99% of people you meet

👩‍💼 Your Founder’s Story
How to share the “why you” story in a way that builds trust, shows your passion, and makes people remember you.

📈 Your Conversion Story
How to use stories as proof - wrapping data and results in a narrative that excites people and helps them see the value you deliver.

🛤 Your Process Story
How to walk someone through what it looks and feels like to work with you, painting the outcome so clearly that they can imagine themselves gettting the results

🌐 Using stories strategically
How to embed these stories across your brand, marketing, and sales funnels - so your messaging becomes magnetic.

💪 Confidence and emotion in storytelling
How to tell your stories with authenticity, body language, and voice — and how to use emotion strategically, helping clients feel relief, pride, excitement, or inspiration (the feelings that drive decisions).

📞 Story-based sales calls
How to structure a sales call around stories so it flows naturally, feels human, and leads people towards a confident yes - without scripts or pressure.

My Story

I started my business as a broke student over eight years ago with just £500 in a dingy Edinburgh kitchen. Just four years later and had hit every goal we had set out to including generated hundreds of thousands of pounds a year in revenues. It felt amazing, and how we did it surprises everyone!

Why is Storytelling so Powerful?

When you tell a story in a sales conversation, something increible happens to the brain.

We often reort to info dumps and as a result your clients brain goes straight into critic mode - poking holes in everything you say.

Neuroscience shows, the second you start telling a story, the chemistry of their brain changes. The criticism dials down, the imagination dials up, and suddenly they’re picturing it all play out in their head.

It's fascinating and backed by science - we’re simply more likely to be persuaded by a story than by a list of facts. And yet… nobody teaches us how to actually use storytelling as part of the sales process.

Well, that’s exactly what I’m here to do.

When I first stumbled on the power of storytelling, it blew my mind. I tried it in pitch competitions and - to my shock I started winning alot of money.

Then I started weaving stories into marketing and sales processes and we had to hire 13 people to cope with demand. It felt increadible.

We began attracting amazing clients, closing six-figure deals, and hitting an 85% conversion rate.

People don’t buy based on logic. They buy based on emotion.

Stories are emotion generators and our aim is to move our ideal clients emotionally to get to a yes.

That’s what this workshop is all about: helping you find and tell the stories that will make your sales process feel easier and more human, and attract and convert more sales.

I have delivered well over 100 keynotes and workshops and am a multi award winning entrepreneur- check out some of my testimonials below!

10am-1pm The Jura Suite, The Scotsman Hotel, Edinburgh.

Agenda

10am- Arrive

10.15am- Workshop starts

12.15pm- Q and A starts

12.45am- Networking

1pm- Hang around and chat - we have the room until 4pm, or have a lovely day!