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Storytelling for Startups: Martyn Baker

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Here we’ll look at the importance of storytelling and building a strong narrative for your business

About this Event

Here we’ll look at the importance of storytelling and building a strong narrative for your business. We’ll look at real-world examples of this being done well and badly. We’ll provide a practical framework that makes it easier for you to communicate your story and easier for your audience to understand it.

The importance of storytelling

Using Objective, Strategy & Tactics (OST) to build a narrative

The importance of a single narrative for investors, employees, and customers

Refining your OST

How to communicate your story better

‘The narrative’ by Bing the Bunny: Act 1 | Act 2 | Act 3

Following the session, you’ll be more confident communicating what you do with a practical framework you can put into action straight away.

Who Is it for?

This workshop is tailored for start-ups & scale-ups of all industries. Suitable for founders, sales teams, marketing and product marketing, Any size business targeting new customers. Particularly useful for small sales teams selling to large organisations.

Whether it was being part of the Twitter UK launch team, leading the adidas global advertising account throughout the World Cup, or managing the Telefonica business at Microsoft... Martyn understands what it takes to build, pitch and sell great ideas on both the local and global stage.

Martyn is now Managing Partner at Gardn - a consultancy that helps tech businesses tell their stories, go to market and win new business.

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