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Storytelling for Startups
Wed 29 March 2017, 18:30 – 20:00 BST
Let's face it, most startups struggle to stand out from the crowd and explain clearly what they actually do. Unless of course they know how to tell a powerful story...
When you know people get bombarded with 3,000 commercial messages each day, that 340 million tweets and 55 million Facebook updates are posted each day, that 60 hours of video are uploaded every minute on YouTube and that it takes less than 3 seconds for a potential customer to make up their mind about doing business with you or not, it becomes clear that clarity is key when it comes down to standing out from the crowd and grabbing the attention of your customers.
And in the kingdom of clarity, storytelling is king.
Whether you're a startup, a small business owner or simply want to start your own business, storytelling is still to this day the number one most affective way to sell your idea, product or service.
Problem is, 99% of organisations and startups are doing it wrong.
Join Mark Leruste, the Founder and Host of The Unconventionalists weekly podcast and web TV show, who spent four years as Country Manager for the Movember Foundation launching and growing the campaign across Europe, raising €2.8 million for men's health and inspired 110,000 fundraisers to sign up at Movember.com, all through the power of storytelling.
In this event you will learn:
• Why storytelling is still one of the most important skills to master
• The biggest mistake most startups make when talking about their business
• How to understand your customer's journey
• And how to craft your story to have a bigger impact
Places are limited so please make sure to secure your ticket early.
6.30pm: Event kick off
8pm: End of event + networking at local pub
We look forward to seeing you there!
Please note that audience participation may be required and we reserve the right to film and record the event for future publication.