Storytelling makes sense of the information jigsaw in the workplace
To inspire we need to balance our communication with greater context and emotional engagement.
Storytelling helps us do this - it simplifies the mental gymnastics of communication keying into critical mental processes of understanding and motivation.
When told or written well, stories do their work under the radar and can be a respectful way of influencing others to see things differently.They cut through the clutter and create an immediate connection between leaders and their audiences - whether employees, the media or customer groups. In short, effective storytelling helps to build trust, shape decisions and trigger action.
However, many of us look for stories wearing the wrong lenses and so struggle to incorporate purposeful storytelling into our personal style or organisational practices. And, although we are 'hardwired' for story, we also find it challenging to bring our right-brained capacity for story into the left-brained world of work.
In this innovative and transformative workshop, we introduce you to practices, ideas and tools to help you see how storytelling fits into daily work moments as well as major initiatives and to uncover your own narrative intelligence and that of your organisation.
Develop leadership or change communications with the 'self, us, now' model
Learn how to find, tell and write stories that move people to action
Communicate complex ideas clearly and powerfully through compelling stories
Use storytelling techniques as an aide memoire and to engage and inspire.
Storytelling is deeply rooted in all of us and is now known to be fundamental to the way we learn and think. Since the beginning of time, human beings have learned from experience, then relived and recreated these experiences as compelling stories and metaphorical frameworks in order to share that wisdom and knowledge.
Business story not only taps into this ancient mechanism but takes it to a new level. It uses story lightly and strategically, utilising three key elements of effective communication: attention, comprehension and retention.
“Over the years I have become convinced that we learn best and change from hearing stories that strike a chord within us. Those in leadership positions who fail to grasp or use the power of stories risk failure for their companies and for themselves”.
John Kotter, Harvard Business School Professor & author "Leading Change”
Increasingly, organisational leaders and communicators are using stories as a strategic tool to inspire, set a vision, teach important lessons, to listen, define culture and values, or to explain who they are and what they believe. Learn how to do this for yourself; learn how to assist this process within your organisation.
Storytelling is now seen as an important skillset - integral to business practice.
Now in its fourth year, this workshop will help you understand the place of storytelling in personal and organisational communication and incorporate it as a natural part of what you do. It has received highly positive feedback and inspired a number of previous attendees to run organisation-wide development or change programmes based on these approaches.
This workshop is for senior leaders, communicators, change managers, project managers and anyone who is ready for the challenge of being a leader truly able to move others to action.
As a delegate, you will ...
- Understand how narrative intelligence is vital to connect with stakeholders and reach business goals
- Learn what makes an effective story and how to follow the methodology and techniques
- Discover how to find the right type of story
- Draw on the practices of top business leaders and explore how to put storytelling into action
- Increase your leadership presence and your ability to influence using storytelling.
As an organisation, you will experience …
- Engaged and connected people
- A faster route to trust and credibility
- Strengthened business relationships
- Enhanced reputation and company culture.
The team we draw on for these workshops has helped leading organisations, such as RBS, GSK, Novartis, Abbvie, Transport for London and Shire Pharma develop their storytelling, communications and leadership capability – as well as working with senior communications executives and teams from businesses, charities, media consultancies and NGOs across Europe.
Deborah Goodall is the founder of Fruitful Conversations and a highly experienced leadership coach, and communications consultant with expertise in change management and storytelling. Since 2001, she has helped hundreds of business leaders develop a compelling business story and a style that engages and attracts. Her earlier career included senior roles in pharmaceuticals & communications.
Nicole Utzinger is an internationally renowned communications consultant and coach, specialising in executive presence, employee engagement and storytelling in leadership. Her work has led to a number of notable culture shifts in blue chip global corporations and across different sectors. She has introduced and supported long term storytelling programmes in several international organisations.
Susan Mayor is an award-winning journalist and highly experienced writer, facilitator and trainer. She has worked for 20 years in journalism and communications and helps our clients combine storytelling with their corporate narrative - extending their reach into the written as well as the spoken form.
Our storytelling programme is also available inhouse…
NB. Our full storytelling services are also available inhouse as workshops and coaching focussing on different aspects of storytelling, leadership, corporate narrative and writing.
To pay by credit card, click on the green button above. To register a place and request an invoice, please email firstname.lastname@example.org
If you would like to speak to one of us about this workshop, we would be happy to take your call. Please contact us as below. Otherwise, we very much look forward to welcoming you on this workshop.
Call: +44 (0) 1380 860 003
Please also see our website for further information on our communications services and our leadership development and change programmes.
Double tickets available at £335 + VAT per head.
Standard ticket price: £495
(ticket prices will initially show inclusive of VAT in the booking system).