Storytelling with Data

Actions and Detail Panel

Sales Ended

Date and time


Campus London - A Google space

4-5 Bonhill Street



United Kingdom

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Data is great, but you need more than just a bunch of numbers.

Good insight comes from being able to make the numbers come alive and that comes from creating engaging content, whether that's with visualisation or creating an engaging narrative that helps any end user 'get' what the data represents.

We'll hear from a range of speakers about what makes engaging insight and how to get from data overload to insight.

Speakers include:

Elnisa Marques - The Information Lab: The importance of storytelling, guiding your audience through your story

Richard Lewis - Model Citizens: Why you still need an analyst

Duncan Alexander - Opta: Making data in Football interesting

Dan Barnett - Analysis Recruitment: Capturing and Keeping interest using data

Andy Kriebel - Data School/The Information Lab: 'From Good to Great' how to be a better analyst

Elnisa Marques is a Consulting Analyst with The Information Lab, with passion for data visualization, storytelling and health analytics.

Richard Lewis is Director of Analytics at Model Citizens. Model Citizens is an analytical consultancy that specialises in 'bringing customers to life' and getting to the actionable insight that makes a real difference to a business.

Duncan Alexander Chief Data Editor at Opta, although better known as @OptaJoe and author of the newly released Opta Joe’s Football Yearbook.

Duncan will be talking about making Data interesting – engaging people via social media and how Opta work with different clients and engage them and the importance of Time sensitive content.

Dan Barnett is Director of Analytics at Analysis Marketing working with a variety of clients in the Financial, Telco and Media sectors, helping them to get from Data to Insight. Dan is also responsible for their recruitment arm Analysis Recruitment providing a level of knowledge and experience within the Analytics sector that is rare within recruitment.

Andy Kriebel stumbled upon Tableau in 2007 when he was desperate for help to quickly create dashboards using SSAS cubes. Since then, it’s been Andy’s personal mission to help as many people as possible “see and understand” their data with Tableau, which is the focus of his role as Head Coach at The Information Lab’s Data School.

He writes two weekly series: Makeover Monday and Tableau Tip Tuesday. He also writes, a site created to highlight data visualisation best practices.