Storytelling Workshop for the Affiliate Channel

Storytelling for Affiliate Relationships

Transform affiliate investment with impactful stories.

This hands-on, full-day workshop is designed specifically for the affiliate channel, for individuals who want to elevate how they present to brands, stakeholders and budget holders. Whether you’re pitching, delivering a client QBR, or presenting at a conference, this course gives you the tools and frameworks to tell stories that cut through noise, win buy-in and drive results.

✨ What You’ll Learn

✔️ Three straightforward storytelling steps.

✔️ How to resonate with brand-side decision-makers.

✔️ Techniques to reduce jargon and improve clarity.

✔️ A formula to drive commercial action through your story.

✔️ Go-to talking points to convey the value of affiliates (including APMA insights).

👩‍💻 Who It’s For

This course is built for affiliate professionals who regularly present, pitch, or persuade:

• Senior account managers, client leads, and partnership teams.
• Commercial and new business roles.
• Both new and seasoned presenters, looking to sharpen their narrative impact.

🧠 What to Expect

• Bring a real story you need to deliver – we’ll transform it together using the tools you learn.
• Get practical tips and personalised feedback from an expert trainer with deep experience across the affiliate channel.
• Leave with a polished, impactful presentation and a repeatable structure you can apply again and again.

🙋‍♀️ About the Trainer – Julia Stent

Julia brings nearly two decades of experience across affiliate networks, brands, agencies and publishers – including Awin, Reward Gateway | Edenred, Genie Ventures and the APMA. A strategy advisor, speaker, and commercial soft skills trainer, Julia helps affiliate teams turn dry decks into high-impact stories that get results.

🌈 This workshop is a welcoming, creative space for everyone. We warmly welcome participants of all backgrounds, nationalities, gender identities and expressions, and sexual orientations. If there’s anything you’d like to share to help us make the day more inclusive for you, just let us know.