Strategic Communication: Making Content Count

Thursday 20 May 12.15pm - 1.45pm

Digital has changed the way organisations and audiences engage and communicate with each other. That is why organisations need a content strategy – a plan for the content the organisation wants to publish and distribute. A great content strategy needs to support the overall mission and vision of the organisation and encapsulate the brand. An even greater content strategy needs to have goals and metrics, be clear on its audiences and where to find them, and how best to engage them with the brand. Come and learn how your organisation and enhance its content building better engagement and reputation.

Speakers include:

Simon Collister, PhD

Simon Collister is an accomplished strategy consultant with over fifteen years’ experience helping high-profile global businesses and brands solve complex challenges through insight, creativity and communications. He has held senior strategy and digital roles at Blackbook London, We Are Social and WeberShandwick. Simon has written and presented numerous academic papers and is a contributor to a range of CIPR publications including Share This Too. Simon will talk about understanding the ‘big picture’ as a driver to a successful content strategy.

Mel Cains, Digital Director and Co-Founder, Focus Mode

Focus Mode is a boutique marketing consultancy helping ethical, purpose-driven businesses create sustainable digital marketing campaigns that generate revenue on autopilot. Mel is the author of the PR Academy Guide to Content Strategy. Mel will focus on the difference between content strategy and content marketing and getting both right.

Kerry Leng, Head of Communications and Marketing, and David Punton, Communications Officer, Nexus

Nexus, the operator of the Tyne and Wear Metro, has been amplifying its owned content engaging more directly with its customers, stakeholders and employees through social media channels with the occasional boost from paid digital. There is a strong focus on video and getting the most out of a tight budget. Kerry and David will share some practical insights including: how to engage your non-communication colleagues to support your content aspirations; embedding authenticity and trust; and simply getting started with just your mobile phone and a passion for a story.

Register now. CIPR Members FREE - Non-members £15.

Please note this event will open at 12noon with a prompt start at 12.15pm with short presentations from panel members and then there will be the opportunity to ask questions. We aim to finish by 1.30pm at the latest.

Attendance is worth 5 CPD points.