Free

Strategic communications training: Communicating for change

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AGE UK rooms A and B

Age UK

1-6 Tavistock Square

Bloomsbury

WC1H 9NA

United Kingdom

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Networking and registration from 9am for a 9.30am start.

Are we living in a post-truth world and, if so, what does that mean for how we communicate social issues?

Equally Ours’ highly-regarded training explores how to change hearts and minds. And it's completely free for charities working in London.

There’s a large body of evidence on communications that the UK charity sector is yet to embrace. This is includes insights from social sciences and from extensive attitudinal studies on social issues.

Organisations working for social change can get locked into ineffective short-term communications practices. Instead of persuading a broad audience, we’re often only heard by people who already agree with us. This can hold us back.

Transformation is possible

We can shift public opinion if we frame our arguments and tell better stories. At our workshops we help organisations explore what people really think, and what actually works.

Equally Ours has translated wide-ranging communications research insights into a one-day workshop. Packed with lively examples and stimulating exercises, we explore how to communicate for change.

The response so far

So far we’ve trained around a hundred and fifty organisations via our day-long workshops. Participants tell us they feel significantly more confident when it comes to framing their message when the day is over.
Around 800 more have heard from us via one of our topical sector-focussed talks.

“As a result of the Equally Ours training, I want to change the way we do everything!” James, Youth Access

“To be honest, as a result of today's session I want to fundamentally change how we do our comms.” Training participant

Our training package

Our one-day workshop explores:

  • Are we living in a post-truth world and what does it mean for our work?

  • How can we convey important facts to a sceptical audience?

  • What does public opinion look like and why does it matter?

  • What’s ‘framing’ and how can we ‘re-frame’?

We provide evidence-based guidance on:

  • Persuasively communicating human rights, inequality and poverty

  • Language that resonates, and words that can put people off

  • How to avoid the paralysing effect of talking crisis.

Who is it for?

Feedback from participants suggest the session is as valuable for charity leaders as it is for communications and policy practitioners. The workshop can be tailored for particular groups and audiences.

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Date and Time

Location

AGE UK rooms A and B

Age UK

1-6 Tavistock Square

Bloomsbury

WC1H 9NA

United Kingdom

View Map

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