Strategic Development Training

Build a Better Business: Strategy That Works

Running a business—whether it’s a small enterprise or a growing charity—means making hundreds of decisions. But are they strategic? Are they sustainable? Are they serving your long-term goals?

In this focused 90-minute session, William Buist, author of Intentional Mastery, will guide you through five strategic lenses that shape successful, purposeful organisations:

• Self – Understand your own role as a leader, your strengths, and the clarity that gives your business direction.
• Skills – Identify the capabilities you need to build or borrow, to deliver with impact and confidence.
• Systems – Explore the structures that create consistency, reduce waste, and enable growth without chaos.
• Sales – Rethink sales as strategic relationship-building, not transactional pressure.
• Signposting – Learn how to guide customers and supporters with clarity and authenticity at every touchpoint.

This isn’t a step-by-step manual. It’s a high-level strategic conversation to help you see your organisation—and your role in it—more clearly.

Whether you’re a founder, a team leader, or a changemaker, this session will offer fresh insight and practical structure.

What you’ll take away:

• A practical framework to review your strategy through five critical areas.
• The ability to spot what’s working, what’s missing, and where to focus next.
• Greater confidence in your leadership, with less stress and more clarity.

Who this is for:

• Small business owners who want a clearer direction for growth.
• Charity leaders managing complex missions with limited resources.
• Anyone committed to building better business, on purpose.