Build a Better Business: Strategy That Works
Running a business—whether it’s a small enterprise or a growing charity—means making hundreds of decisions. But are they strategic? Are they sustainable? Are they serving your long-term goals?
In this focused 90-minute session, William Buist, author of Intentional Mastery, will guide you through five strategic lenses that shape successful, purposeful organisations:
- Self – Understand your own role as a leader, your strengths, and the clarity that gives your business direction.
- Skills – Identify the capabilities you need to build or borrow, to deliver with impact and confidence.
- Systems – Explore the structures that create consistency, reduce waste, and enable growth without chaos.
- Sales – Rethink sales as strategic relationship-building, not transactional pressure.
- Signposting – Learn how to guide customers and supporters with clarity and authenticity at every touchpoint.
This isn’t a step-by-step manual. It’s a high-level strategic conversation to help you see your organisation—and your role in it—more clearly.
Whether you’re a founder, a team leader, or a changemaker, this session will offer fresh insight and practical structure.
What you’ll take away:
- A practical framework to review your strategy through five critical areas.
- The ability to spot what’s working, what’s missing, and where to focus next.
- Greater confidence in your leadership, with less stress and more clarity.
Who this is for:
- Small business owners who want a clearer direction for growth.
- Charity leaders managing complex missions with limited resources.
- Anyone committed to building better business, on purpose.
