Strategic Digital Marketing Workshop
A 2 day workshop focused on running a digital marketing department.
The workshop covers essential elements of digital marketing and in addition focuses on aligning digital marketing activities with business objectives.
This workshop is an ideal forum for business owners who need to focus on developing a digital environment in their organisation and marketing managers who have been tasked with running a digital marketing team.
The course contents are as follows:
- The Planning Process
- Digital Marketing Planning Model
- Content Marketing
- Understanding SEO
- Hardware & Mobile Marketing
- Social Media Marketing
- Analytics KPI & Dashboards
- Report Structure
The workshop is led by Martin Deal who has been running digital marketing programmes at City University, London for over 5 years and currently provides digital marketing support to SME’s.
The workshop is accredited by attendence for the purpose of continuous professional development.
Digital Marketing 101 is also running workshops on Introduction to Digital Marketing and practical Digital Marketing (email campaigns, blogs, effective PPC etc.) -
Feedback on Martin’s courses:
I enjoyed the course very much. Martin took us patiently and thoroughly on a tour through the world of digital marketing and I finished the course with a good foundation in this subject.
Thank you very much for a great course and for introducing me to Talat who is currently redeveloping the company website.
Thank you for the digital marketing course. As you know I run a clinic in Harley Street and we have been looking at ways to introduce digital marketing into our marketing mix. Your clear explanations and guidance notes have given us food for thought