£20

STRATEGIC FASHION BRANDING MASTERCLASS

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Central London

London

United Kingdom

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Description

There is an in-person and an online option.

If you ask designers, marketing professionals, academics or anyone what a brand is, most answers will differ. The Strategic Fashion Branding Masterclass has been designed and constructed to not only demystify branding but to educate you on the principles of branding and the strategic processes on how to turn a business into a brand.

The masterclass will equip you with skills and resources for you to apply the knowledge gained to any company or branding project within the luxury market, mid-market, ethical fashion industry, high street industry, independent brands and fashion startups. This is also relevant to both product businesses and service businesses.

The following topics will be explored in the course:

  • Brand Strategy & Design
  • Brand Identity
  • Brand Image
  • Brand Experience
  • Brand Identity
  • Brand Management
  • Brand Ethics
  • Brand Positioning
  • Brand Personality
  • Brand Essence
  • Brand Purpose
  • Brand Equity
  • Brand Management
  • Branding for Social Media
  • Story Telling
  • + much more

There will also be handouts provided during the programme.

If you would like to join the masterclass online it will be live streamed into a private online group and you will have up to 4 weeks to watch the video back and to download the content. If you would like to know more please email us at info@fashioneducationgroup.com




Teaching Team:

Instructor: Leah Hanrahan - Fashion Retail & Brand Coach and Former Buyer

Leah Hanrahan is a fashion brand consultant and founder of The Fashion Cultivator. Prior to consulting, Leah used to work as a fashion buyer at Topshop. She traded in developing successful, profitable products for high-street giants to help smaller brands & designers develop & grow into successful, profitable businesses. Leah has over 10 years of industry experience, working for & with many amazing established brands such as ASOS, Adidas & Stella McCartney. Leah has also created & developed a variety of new brands from scratch so has a great understanding in every part of building a brand & what it takes to successfully land that product on the market with a bang.

Moderator: Frederica Boateng - Fashion Lecturer, Consultant and Director of Fashion Education Group

Frederica Boateng is a Fashion Lecturer (Fashion Marketing, Entrepreneurship and Professional Development), Researcher, Consultant and Chair and Director of Fashion Education Group. She has taught at institutions such as the London College of Fashion, Central Saint Martins, Conde Nast College of Fashion and Design, Regents University London, Hult International Business School, Nottingham Trent University, Southampton Solent University and much more across both undergraduate and postgraduate courses. As well as lecturing Frederica often supports universities with writing and developing new courses, modules and resources.

Alongside lecturing, Frederica consults for pre-startups/startups, independent brands and established brands supporting them in areas such as branding, digital marketing, strategic planning, sales and operations, entrepreneurship, retail management and events management. She is also a mentor, careers advisor and professional development coach for young fashion professionals building a career in the industry.




Who is the programme for?

Students - Keen to enhance their knowledge.

Professionals - Anyone working within buying, merchandising or trend forecasting and would like to develop their skills. Or for those who would like to gain a career within these industries.

Entrepreneurs - Individuals who own their own businesses or are in the process of setting up and would like to apply these principles within their businesses.




FAQs:

Will refreshments be provided?

Yes, we will be providing refreshments to fuel your brain during the course of the evening

Can I transfer my ticket to someone else?

Yes most certainly, however, you will need to give us 48 hours providing the necessary information.

Do I have to print my tickets?

No, you will only be required to show your e-ticket from your phone. There will also be registration taking place on the evening.

Refund Policy

There is a no refund policy

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Date and Time

Location

Central London

London

United Kingdom

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Refund Policy

No Refunds

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