Strategic Marketing for Non-Marketing Directors and Senior Managers
Designed for non-marketing trained Directors & Senior Managers who want effective oversight or challenge of marketing proposals.
Date and time
Location
Nottingham
Dryden Street Nottingham NG1 4FQ United KingdomGood to know
Highlights
- 7 hours
- In person
Refund Policy
About this event
Who is it for?
This training day is aimed at senior executives in businesses who are in disciplines other than marketing, but now (or soon) will have responsibility for assessing marketing decision requests, challenging marketing colleagues or overseeing a marketing team.
Typical participants are directors who are successful in their own field and have recently joined a Board where they have wider oversight, or have come from a sales background and now have commercial oversight including marketing.
What to expect
This is not a basic level marketing course - we will not be discussing how to write social media posts! This is about strategic level thinking and maximising value for your business.
Topics will include strategic growth, gaining competitive advantage, integrating customer value, maximising effectiveness, assessing marketing communications and optimising marketing performance. By the end of the training you will be confident in how to effectively challenge marketing colleagues, assess proposals and make informed objective decisions.
Learning Outcomes
By the end of the training you will be confident in how to effectively challenge marketing colleagues, assess proposals and make informed objective decisions.
Who is delivering the training?
Your trainer is a highly experienced professional educator from the marketing industry. Though qualifications and PhD research they have observed interactions between boardrooms and marketing departments, ultimately assessing the impact on the customers of the business. As a certified business educator and professioanlly trained coach, they now are committed to developing executives in this field - with a particular focus on non-marketing professionals.
Location
The training will be run in the centre of Nottingham with good parking options and public transport links. The exact location will be confirmed after booking.
Frequently asked questions
No, there is no prior knowledge required. We will be looking at strategic level marketing thinking, not tactical application.
While originally developed for boardroom directors, this course is also suitable for any managers or heads of department that have interactions with marketing departments and wish to add value at a strategic level.
No, this is about you and your personal development. You are definitely welcome.
Your trainer will signpost you to ongoing mentoring and coaching opportunities that may be of interest.
We suggest dropping us a message, as this is primarily aimed at senior individuals who do not have formal marketing training already. However, people with an MBA have said previously that this would be a useful addition to what they covered. Give us a message and we'll chat about personal options.
Yes. Employees and trustees of registered UK charities can access a discounted rate. We'll just need to see something that evidences your affiliation as either an employee or trustee.
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