Multiple dates

Strategic Marketing Goal Setting

Let's dive deep into the world of marketing strategies and set some killer goals together!

By Training Station

Location

Online

Refund Policy

Refunds up to 7 days before event.

About this event

Sharpen your marketing strategies by setting focused goals with measurable impact. Learn how to plan, align, and achieve with precision.

Overview

The Strategic Marketing Goal Setting course is a focused guide to defining marketing objectives that make sense, move the needle, and align with broader business ambitions. If you’ve ever felt like you’re doing a lot but achieving little, this course clears the fog. With sharp emphasis on objective-setting and purposeful direction, it’ll get your marketing engine running smarter – not louder.

Expect a clear, no-nonsense breakdown of how to establish meaningful marketing plan objectives, interpret performance with logic (not guesswork), and guide your team with direction that’s more than just "get more clicks." With a mix of strategic thinking and honest introspection, you'll step back from the clutter and see what actually works – and why. The course ends with a workshop module that lets you apply concepts, minus the jargon and buzz. Just solid thinking. That’s the plan.

Learning Outcomes

Define measurable marketing objectives with focused strategic clarity.
Align marketing goals with overarching business intentions.
Evaluate key performance indicators with outcome-oriented thinking.
Recognise the value of strategic consistency in campaigns.
Identify gaps and overlaps in existing marketing plans.
Apply structured goal-setting frameworks in marketing workshops.

Course Curriculum

Introduction
Marketing Plan Objectives
Workshop

Who is this Course For

Marketing managers seeking sharper strategic planning approaches.
Business owners aiming to focus their promotional activities.
Brand strategists needing clarity in setting marketing goals.
Junior marketers eager to think beyond surface-level tactics.
Freelancers planning structured campaigns for diverse clients.
Consultants assisting firms with objective-based marketing models.
Content planners aligning efforts with business-level metrics.
Digital marketers tired of vague or misaligned KPIs.

Career Path

Marketing Manager – Average salary: £42,000 per year
Brand Strategist – Average salary: £45,000 per year
Digital Marketing Executive – Average salary: £32,000 per year
Marketing Analyst – Average salary: £38,000 per year
Campaign Planner – Average salary: £40,000 per year
Marketing Consultant – Average salary: £47,000 per year

Frequently asked questions

What is a strategic goal in marketing?

A strategic marketing goal is a long-term target, like increasing brand awareness or market share.

What is goal setting in marketing?

It means creating clear objectives to guide your marketing efforts, such as boosting website traffic or gaining more customers.

What is strategic goal setting?

Strategic goal setting involves planning long-term goals that align with your overall business strategy.

What is goal setting strategies?

These are methods to set effective goals—like using SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) to stay focused and track progress.

Organized by

Training Station

Training Station is a dynamic online learning platform dedicated to providing an immersive and personalized educational experience. We offer lifetime access to engaging video lessons, tailored learning paths, and gamification features to keep you motivated and on track toward achieving your goals. Our team of skilled instructors, industry experts with years of hands-on experience, delivers high-quality lessons that blend theory with practical insights.

Explore our comprehensive resource library, filled with eBooks, articles, and research papers, to deepen your understanding and expand your knowledge. Powered by state-of-the-art infrastructure, our platform offers the latest technology to ensure a smooth and interactive learning journey.

To recognize your hard work and commitment, every completed course is rewarded with a PDF certificate, showcasing your achievement. At Training Station, we believe in making education not only effective but also rewarding and enjoyable.

From £8.00