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London & Partners Offices

2 More London Riverside

London

SE1 2RR

United Kingdom

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Event description
This workshop will help you understand what strategic marketing is, and why having a strategic marketing approach is important early on.

About this Event

This interactive workshop will help you understand what strategic marketing is and why having a strategic marketing approach early on, is vitally important for businesses.

It will give you a perspective and some tools/models to continually be able to assess where to play and how to play in the market most effectively and efficiently in alignment with your business goals. Interactive exercises based on participant cases/needs will be used during the session to demonstrate some of the tools.

The topics covered will be;

- Situation Analysis

o Understanding the market

o Competitive Analysis Tools/Models

- The Marketing Plan

o Marketing Mix

o Role of Insight, Segmentation, Value Proposition

o Role of Brand Strategy & Positioning

- Linking business goals and marketing KPI’s

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Date and Time

Location

London & Partners Offices

2 More London Riverside

London

SE1 2RR

United Kingdom

View Map

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