Strategic Marketing - Ned Potter Workshop (Edge Hill University)

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Location

Edge Hill University

SC101, Sports Centre

Ormskirk

L39 4PZ

United Kingdom

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Description

We anticipate that this will be a popular event, so in the first instance, we ask that only two people per NoWAL institution registers for a place. A waiting list will be created for additional members to attend once we have a clearer idea of numbers.

Ned Potter is facilitating the workshop and has provided the following detail on what the event will be about:

This is a hands-on and interactive workshop which breaks library marketing down into manageable chunks, free of jargon and gimmicks. Above all the focus is on tying your library promotion together into effective marketing campaigns.

We'll look first at communication types, and then work on segmenting your audience and tailoring messages for each group. We’ll cover Word of Mouth Marketing, feedback methods, and how to simplify key messages without dumbing down.

In the afternoon we'll look at online publishing and social media, alongside marketing with video, before tying everything together in a strategic marketing plan. Delegates will get a template marketing campaign document to work on in the session and then take back to their own institutions to develop.

Everything in this training is designed to be applicable right away, whether you want to better communicate the value of a particular service, or to market your entire library.

The event will be taking place in room SC101 in the Sports Centre. You can find the building at number 24 on the map here: https://www.edgehill.ac.uk/documents/files/ormskirk-campus-map-1.pdf


Date and Time

Location

Edge Hill University

SC101, Sports Centre

Ormskirk

L39 4PZ

United Kingdom

View Map

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