“You don’t need to be big to stand out, just a bit different”
The positioning concept in marketing is about how to achieve a clear distinction in the minds of your audience about what you offer. Done well, it becomes a sustainable advantage that makes you valuable to people in a way that others cannot easily copy.
A strong winning position means that when a customer needs what you offer, you are the only obvious choice. Whether you're just starting out or deep into executing a plan, a fresh look at your positioning strategy can open up many possibilities. This allows for connecting with new and existing audiences in a deeper, meaningful, and fruitful way.
Join this free webinar, and learn ways to raise the value of your marketing, and how to balance artistic output with audience appeal.
Guided by our Tech Champion for Digital Marketing and Strategy, Ollie Couling, this 60-minute webinar will cover:
- Why strategic positioning matters in marketing.
- Steps you can take to define and articulate your winning position.
- Case studies from across the creative and cultural sector.
- Practical tools and resources you can take forward.
Perfect for arts marketers, creative strategists, and cultural professionals.
When is it happening and where?
This webinar takes place on Thursday 11 September at 11 am and will be hosted on Zoom.
What level is it?
Beginner
This is a session aimed at arts marketers, creative strategists, and cultural professionals at any level.
Accessibility
Live captions and BSL interpretation will be provided for this webinar. You will receive a copy of the presentation slides in advance. You can join and leave the online space as required, and choose if and how to participate in each element of the webinar.
If you’re unable to access the information on this page or register for the event using Eventbrite, please get in touch.
If there is another way we can make it easier for you to access this webinar, please let us know upon booking or get in touch at digitalnetwork@artscouncil.org.uk We ask you to give a minimum of 10 days’ notice where possible.
What type of webinar is it?
Instructional format with presentation slides and some interactive elements. You will be able to ask questions using the Q+A function and engage with the presenters using the chat. This session will be hosted as a Zoom Webinar.
Can I book a place?
This webinar is presented as part of a funded programme for creative and cultural organisations. Free places are available for anyone who works with or for a publicly funded arts and cultural organisation and for those currently in receipt of or usually eligible for Arts Council funding.
Can I ask questions?
Yes, and we actively encourage it to shape the content. You can ask in advance on Twitter using the hashtag #DigitalCultureNetwork or message @ace_dcn.
You can also ask questions on the day using the Zoom live-stream chat facility.
Can I receive 1-2-1 support?
The Digital Culture Network is part of a funded programme for creative and cultural organisations. We have a team of nine Tech Champions across the country, who can provide free 1-2-1 support in a range of areas including digital strategy development, websites, social media, data analytics, digital content creation, SEO and paid marketing, CRM, box office and ticketing systems and email marketing. This support is available for those currently funded by or usually eligible for Arts Council England funding. You can fill in our online contact form to be put in touch with one of our Tech Champions, online contact form.
Please get in touch if you have any questions about your eligibility.
Date not convenient or you didn’t get a ticket?
Don’t worry! We regularly add new webinars to our event schedule. Visit the Digital Culture Network website to sign up to our newsletter and be the first to hear when we announce new events and head to our Knowledge Hub to watch recordings of previous webinars.
Questions?
Please email us at digitalnetwork@artscouncil.org.uk or for more information about the Digital Culture Network. To request free 1-2-1 support from a Tech Champion visit digitlculturenetwork.org.uk/ask-a-tech-champion/ or find us on X (Twitter) @ace_dcn
Privacy
When you register for an event, please refer to Arts Council England’s privacy notice to see how we use your personal data. Please note that in line with this policy, we may share your basic data (name, job title and organisation) with other participants and event partners. We will only share your contact details with partners should you opt-in to do so during the registration process.
