Online Event: on Monday 17th April 2023 from 10am to 12 midday

About this event

Who is this Webinar for?

Any business owner, business leader, marketing or other function who is seeking to use AI or improve their own operations with

• Better Efficiency

• Improved Customer Experience

• More Cost Effective Marketing

All core activities that can help with your company's overall competitiveness.

What will be covered?

• What is AI and why it matters in your business today

• Benefits of using AI

• Understanding Your Audience - How AI can help you understand your audience better

• Creating Effective Content - How AI can help you create more effective content

• Optimising Your Marketing Campaigns - How AI can help you optimize your marketing campaigns

• Ethics and Privacy Considerations - Best practices for ensuring ethical and legal use of AI in business

We will also cover

Examples of AI-powered content creation tools

Best practices for using AI in content creation

A comprehensive Q&A session

Next steps for implementing AI in your digital marketing efforts

Don't miss out on this opportunity to take your business to the next level with AI.

Presentation on Strategically Applying AI to Support SME Growth through Digital Marketing (Dr John Bustard, Ciaran Connolly and Stephen McClelland and Professor Maurice Mulvenna)

Followed by a Practicum with Businesses to Focus on Integrating AI Capacities Into your Digital Marketing Workflow. Q&A time available to follow

Agenda:

• lO.00 Introduction-Dr John Bustard - Ulster University and the MarTech Laboratory

• 10.35 Ciaran Connolly and Stephen McClelland - Profile Tree

• 11:00 Q&A Session

• 11.15am Workshop

• 11:50 Final Thoughts & Signposting

• 12 midday Close

Meeting link will follow in comms in the week prior to the event.

**There is limited ticket availability for this event**

Strategically Applying AI to Scale up your Digital Marketing Efforts

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